Automotive



MallScape shoppers plan to purchase new cars this coming year. In fact, according to Scaroborough research, in some markets, the majority of those who intend to purchase a new car this year, visit MallScape malls at least once a month.

Scarborough research indicates that:

Los Angeles Mallscape shoppers are over two times more likely to plan on buying a new luxury vehicle than the average adult in the LA DMA.

 

MallScape shoppers are 46% more likely to buy a new luxury vehicle than the average adult in JCDecaux MallScape DMAs.

 

MallScape shoppers are 44% more likely to buy a new SUV than the average adult in JCDecaux MallScape DMAs.

 

Chicago MallScape shoppers represent a potential $3.7 billion in new car sales in the next 12 months.

 

Please refer to the document on the right for the full findings.

 

 

Source: 2013 The Arbitron Company/ Scarborough Research Corp./VNU