- STREET FURNITURE
- JCDECAUX INNOVATE
MallScape shoppers plan to purchase new cars this coming year. In fact, according to Scaroborough research, in some markets, the majority of those who intend to purchase a new car this year, visit MallScape malls at least once a month.
Scarborough research indicates that:
Los Angeles Mallscape shoppers are over two times more likely to plan on buying a new luxury vehicle than the average adult in the LA DMA.
MallScape shoppers are 46% more likely to buy a new luxury vehicle than the average adult in JCDecaux MallScape DMAs.
MallScape shoppers are 44% more likely to buy a new SUV than the average adult in JCDecaux MallScape DMAs.
Chicago MallScape shoppers represent a potential $3.7 billion in new car sales in the next 12 months.
Please refer to the document on the right for the full findings.
Source: 2013 The Arbitron Company/ Scarborough Research Corp./VNU