Cosmetics



MallScape shoppers tend to spend a lot more on cosmetic products than most adults and they often represent a high percentage of all those who buy perfumes, skin care and cosmetic products in any given markets.

According to Scarborough research:

MallScape female shoppers are nearly three times more likely to spend $500+ annually on perfumes, skin care and cosmetic products than most adults in the JCDecaux MallScape DMAs.

 

83% of the JCDecaux female mall shoppers in the New York DMA bought perfumes, skin care and cosmetic products last year.

 

LA MallScape shoppers spend an average of $195 on cosmetics, perfumes and skin care products annually.

 

Please refer to the document on the right for the full findings.

 

 

Source: 2013 The Arbitron Company/ Scarborough Research Corp./VNU