JCDecaux MallScape shoppers tend to be wealthier than their counterparts in the JCDecaux DMAs, being 51% more likely to have household incomes in excess of $100,000. These well-off, savvy individuals rely on financial services to help manage their assets. They are also committed to planning a solid financial future for themselves and their children. Therefore, they use professional services to help them reach their financial goals.

Scarborough research indicates that:

75% of all adult MallScape shoppers have savings accounts and over 60% are actively investing their money.


Nearly 40% have money invested in the stock market. Also, they are 53% more likely to own mutual funds and 32% more likely to possess real estate properties than most adults in JCDecaux MallScape DMAs.


Adult MallScape shoppers are 31% more likely to hire an accountant and 76% more likely to hire a financial planner than their adult counterparts across JCDecaux MallScape DMAs.


Please refer to the document on the right for the full findings.



Source: 2013 The Arbitron Company/ Scarborough Research Corp./VNU