Jewelry



MallScape shoppers enjoy buying new jewelry for themselves and others. Compared to most adults in JCDecaux MallScape DMAs, MallScape shoppers spend more on jewelry and are more likely to purchase jewelry.

According to Scarborough research:

  • MallScape shoppers are 50% more likely to purchase jewelry than the average adult in JCDecaux MallScape DMAs. In addition, over 30% of MallScape shoppers have shopped at a jewelry store at least once in the past year.
  • In the New York DMA, MallScape shoppers are 66% more likely to purchase fine jewelry than their adult counterparts in that same market.
  • New York MallScape shoppers are nearly two and a half times more likely to spend over $500 on jewelry than the average adult in the New York DMA.
  • MallScape shoppers are more than twice as likely to spend over $500 on jewelry than their adult counterparts in JCDecaux MallScape DMAs.

 

Plesae refer to the document on the right for the full findings.

 

 

Source: 2013 The Arbitron Company/ Scarborough Research Corp./VNU