The Mall in Today’s Teen Culture



Overview
Shopping malls are alive and well in today’s teen culture nationwide, remaining one of their favorite destinations for shopping and socializing. Teen mall visitors notice and respond positively to mall advertising.


Background & Methodology
Study of teens aged 12-17 regarding their experiences, opinions and behaviors in shopping malls.

  • National study conducted between November 2008 and January 2009
  • 1,687 teens completed the surveys
  • Two different survey methods:
    • Online teen panel
    • Booklet surveys
  • Respondents were screened for “having been to a shopping mall in the last 30 days.”

Please refer to the document on the right  to download the full findings.