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MallScape Impact Studies
MallScape delivers exceptional awareness and impact for Excite.com, Universal Studios, Ford, and VISA in first tests of the medium’s capabilities
MallScape was designed by marketers and mall developer management with the singular objective of creating the most powerful medium possible within a mall environment. JCDecaux backlit structures are strategically placed throughout major upscale malls in the top US markets to deliver optimal exposure opportunities and impact.
This past December, four leading national advertisers participated in the medium’s first major study of MallScape’s ability to create awareness and generate measurable impact on sales potential for products and services.
Please refer to the document on the right to download the full findings.