Television



MallScape shoppers love to unwind with their favorite television show. Over one-third of all JCDecaux MallScape shoppers fall into the top two quintiles for television viewing - watching TV at the heavy and heaviest levels. 

According to a 2009 Synovate research for ABC Family:

  • 96% of women notice MallScape advertising
  • 79% say it is helpful to advertise TV shows at the mall
  • 75% agree “ads are in places in the mall where it catches my eye”
  • 60% say that MallScape reminds them to watch the show

MallScape advertising generated a 26% lift in the recall of the ABC Family Network while awareness increased by 8% in the control malls.

 

Please refer to the document on the right for the full findings.

 

 

Source: 2013 The Arbitron Company/ Scarborough Research Corp./VNU