- STREET FURNITURE
- JCDECAUX INNOVATE
MallScape shoppers love to unwind with their favorite television show. Over one-third of all JCDecaux MallScape shoppers fall into the top two quintiles for television viewing - watching TV at the heavy and heaviest levels.
According to a 2009 Synovate research for ABC Family:
- 96% of women notice MallScape advertising
- 79% say it is helpful to advertise TV shows at the mall
- 75% agree “ads are in places in the mall where it catches my eye”
- 60% say that MallScape reminds them to watch the show
MallScape advertising generated a 26% lift in the recall of the ABC Family Network while awareness increased by 8% in the control malls.
Please refer to the document on the right for the full findings.
Source: 2013 The Arbitron Company/ Scarborough Research Corp./VNU