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Given our portfolio of upscale malls, it is no surprise that many of our shoppers plan multiple exciting vacations throughout the year. Many mall-goers are jetsetters: 59% of shoppers have taken at least one foreign trip within the past three years, and they are more than twice as likely to take 4 or more domestic air roundtrips yearly.
Whether promoting local or faraway destinations, advertisers can be sure they are reaching their target audience at the mall. Malls also offer the perfect opportunity to highlight cultural events happening close to home.
MallScape Shoppers by DMA:
Mallgoers in the NY DMA are particularly big spenders on travel: 54% spent $2,500-$10,000+ on vacations within the past year.
LA MallScape shoppers are 94% more likely to go on a cruise in the next 3 years than the average adult in the LA DMA.
Mallgoers in the Chicago DMA enjoy cruises: they are 42% more likely than the average adult in the Chicago DMA to travel via Carnival and 32% more likely to travel via the Royal Caribbean line.
Please refer to the document on the right for the full findings.
Source: 2013 The Arbitron Company/ Scarborough Research Corp./VNU