Mall Advertising Campaign
Fair Oaks
Mall Advertising Campaign
Fair Oaks

Fair Oaks

Fairfax, VA

Location

This enclosed, two-level mall, located in one of the wealthiest counties in the United States, is at the intersection of I-66 and Route 50 just 20 minutes outside Washington, D.C., in the heart of Fairfax County. The Washington, D.C. Beltway (Interstate 495) lies seven minutes to the east along I-66. Fair Oaks offers remarkably congestion-free access from the affluent communities and new office developments in the trade area.

Anchored by

Lord & Taylor, Macy's, JCPenney and Sears


Demographics Trade area
2017		 Washington D.C. CBSA
2017
Population 1,298,778 6,146,460
Households 4,482,029 2,271,072
Average HH Income $146,821 $125,292

Shopper Characteristics

Fair Oaks’ core customers are young families and single professionals with the majority falling in the highest income group. 50% have children under 18 at home and 61% own their residence. 56% have graduated college or graduate school, and 62% are white-collar workers.

 

Fair Oaks shoppers are very affluent with 58% having a household income greater than $100,000 a year. 

Shopping Center Information

  • Out of the 37 major centers in the Washington, D.C. DMA, Fair Oaks is the second most shopped.



Location: 11750 Fair Oaks - Fairfax, VA 22033