Mall Advertising Campaign
Fairlane Town Center
Mall Advertising Campaign
Fairlane Town Center

Fairlane Town Center

Dearborn, MI


Location

This enclosed, three-level mall is located between Interstates 94 and 96, adjacent to the Southfield Freeway, one of Southeast Michigan's primary north-south corridors. Fairlane Town Center lies within a 15-minute drive of 1.3 million residents and within five minutes of almost 3 million square feet of office and hotel development. This mall is located directly across the street from the University of Michigan, Dearborn campus and Michigan's top tourist destinations - Henry Ford Museum and Greenfield Village - which draw over 1.5 million visitors annually. Also, the Hyatt Regency Hotel and the Ritz Carlton Hotel & Convention Center are located on the center's ring road.

Anchored by

Macy's, Sears and JCPenney


Demographics Trade area
2017
Detroit CBSA
2017
Population 1,772,200 4,890,076
Households 528,913 1,924,014
Average HH Income $57,100 $78,449

Shopper Characteristics

Fairlane Town Center attracts three distinct customer groups: affluent families, mainstream families and fashion forward singles. 48% of Fairlane Towne Center shoppers own their residence, and 43% have children under 18 years old at home. 



Location: 18900 Michigan Avenue - Dearborn, MI 48126