Mall Advertising Campaign
The Mall at Short Hills
Picture of the property
The Mall at Short Hills
Picture of the property
The Mall at Short Hills

The Mall at Short Hills

Short Hills, NJ


Location

This enclosed, two-level mall, which houses the greatest concentration of upscale retailers in the world, is located at JFK Parkway and Route 24 in Short Hills, NJ. This dazzling mall is just 23 miles from midtown Manhattan and ten miles from Newark International Airport offering excellent accessibility from all parts of the trade area, especially via the Garden State Parkway and the New Jersey Turnpike (I-95). The Mall at Short Hills ranks among the top ten shopping malls in the country in terms of productivity.

Anchored by

Nordstrom, Neiman Marcus, Bloomingdale's and Macy's


Demographics Trade area
2016
New York/Northern NJ CBSA
2016
Population 2,460,690 20,249,968
Households 890,857 7,359,361
Average HH Income $92,354 $100,098

Shopper Characteristics

62% of Short Hills’ shoppers are married and 49% have children under the age of 18 at home.The majority of The Mall at Short Hills’ customer base are professionals/ executives or occupy other white-collar positions. 80% have attended college or graduate school.


They comprise the highest income group in the United Sates. They are 43% more likely to have household incomes in excess of $100,000 a year than most adults in the NY DMA. 



Location: 1200 Morris Turnpike - Short Hills, NJ 07078