- STREET FURNITURE
- JCDECAUX INNOVATE
Water Tower Place
This destination landmark, one of Chicago’s foremost tourist attractions, is a seven-level vertical mall located in the heart of the retail corridor on North Michigan Avenue. Offices, luxury condominiums and the world-renowned Ritz-Carlton Hotel Chicago are just an elevator ride away. In addition to great retail, the center houses a live theater venue featuring musicals and plays from Broadway. Water Tower Place is on Chicago’s Magnificent Mile, a beautiful, vibrant, economically thriving and diverse community. On an annual basis, over 20 million people shop the more than 3 million square feet of retail space and over 5 million guests stay in the more than 45 hotels.
|Average HH Income||$88,146||$87,508|
Water Tower Place provides a diverse make-up of affluent customers which can be divided into three segments: local residents, out-of-town visitors and downtown office workers. 38% of shoppers are married. 35% have children under 18 at home. 44% of Water Tower Place shoppers have attended college or graduate school, and 41% hold white-collar positions.
27% of shoppers have household incomes in excess of $100,000 a year.
Shopping Center Information
- Water Tower Place generates 25% of the retail sales on North Michigan Avenue.
- On an annual basis, the tourism market for Water Tower Place contributes 55% to its sales and accounts for 42% of its customers. 52% of the shoppers on Michigan Ave begin their shopping day at Water Tower Place.
Location: 845 N Michigan Avenue - Chicago, IL 60611