Mall Advertising Campaign
Water Tower Place
Picture of the property
Water Tower Place
Picture of the property
Water Tower Place

Water Tower Place

Chicago, IL


Location

This destination landmark, one of Chicago’s foremost tourist attractions, is a seven-level vertical mall located in the heart of the retail corridor on North Michigan Avenue. Offices, luxury condominiums and the world-renowned Ritz-Carlton Hotel Chicago are just an elevator ride away. In addition to great retail, the center houses a live theater venue featuring musicals and plays from Broadway. Water Tower Place is on Chicago’s Magnificent Mile, a beautiful, vibrant, economically thriving and diverse community. On an annual basis, over 20 million people shop the more than 3 million square feet of retail space and over 5 million guests stay in the more than 45 hotels.

Anchored by

Macy's


Demographics Trade area
2016
Chicago CBSA
2016
Population 1,266,678 9,649,592
Households 582,093 3,544,883
Average HH Income $88,146 $87,508

Shopper Characteristics

Water Tower Place provides a diverse make-up of affluent customers which can be divided into three segments: local residents, out-of-town visitors and downtown office workers. 38% of shoppers are married. 35% have children under 18 at home. 44% of Water Tower Place shoppers have attended college or graduate school, and 41% hold white-collar positions.


27% of shoppers have household incomes in excess of $100,000 a year.

Shopping Center Information

  • Water Tower Place generates 25% of the retail sales on North Michigan Avenue.
  • On an annual basis, the tourism market for Water Tower Place contributes 55% to its sales and accounts for 42% of its customers. 52% of the shoppers on Michigan Ave begin their shopping day at Water Tower Place.



Location: 845 N Michigan Avenue - Chicago, IL 60611