"Harper's Bazaar's primary business goal is to increase our advertiser's sales at retail, so I'm thrilled to tell you about a phenomenally successful Harper's Bazaar program. Launched in mid-September, Hottest, Newest, Latest is our new co-branded advertising program in affluent shopping centers launched in partnership with JCDecaux, one of America's leading Out-Of-Home advertising networks. Designed to reach women when they're predisposed to spend, this smart added-value program gives participating advertisers such as A. Testoni, Chloe, Christian Dior, Furla, Judith Leiber, Swarovski, and Valentino bonus exposure with Out-Of-Home advertising that reaches over 12 million women over a one-month period in some of the best affluent shopping centers in America..."
Media and Movies
"We thought the JCDecaux MallScape ads looked vibrant and we loved the fact that they were strategically placed in locations where moms of young children were sure to see them. MallScapes were an impactful way of communicating Curious George's arrival on PBS KIDS."