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The mall is an American social phenomenon. In most communities, it is by far the single most visited public place, drawing a total of over 3 billion visitors annually. Beyond their retail purpose, shopping malls have become community centers for social and recreational activities, attracting people throughout the entire spectrum of the population.
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The numbers are staggering: 187 million adults - representing 94% of the adult population in the U.S. - visit a shopping center every month, spending an average of $73 per visit. Teenagers go to the malls nearly 40% more often than other shoppers, about 54 times a year.
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