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In the past, the only advertising space available in a mall was a very limited number of smaller-size panels on the back of mall directories, generally not facing traffic. JCDecaux MallScape changes this altogether: JCDecaux has worked in partnership with the malls to position, for the first time, a large number of advertising structures at key locations throughout the common areas inside the malls.
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As many as 65 structures are installed in each of the larger malls, providing 80 to 120 advertising faces. These faces are distributed into equal networks, each providing a strong presence in every area of the mall. And for maximum impact - such as when launching a new product or special promotion - several networks can be added together, ensuring the total domination and efficiency of your message.
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