http://www.jcdecauxna.com/rss.xml en Passers-by are the new face of Club Wien http://www.jcdecauxna.com/innovate/news/passers-are-new-face-club-wien <p>In order to create a true buzz among customers, Club Wien - a free of charge advantage card that gives access to exclusive city events - partnered up with JCDecaux Norway to go beyond the traditional card-based programmes.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/screen_shot_2017-10-09_at_4.25.32_pm.png </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/screen_shot_2017-10-09_at_4.26.30_pm.png </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/screen_shot_2017-10-09_at_4.26.20_pm.png </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/screen_shot_2017-10-09_at_4.26.51_pm.png </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/passers-are-new-face-club-wien" target="_blank">read more</a></p> Wed, 11 Oct 2017 20:49:03 +0000 _jbalaguer 5224 at http://www.jcdecauxna.com Meet your favorite player in a live video stream by JCDecaux! http://www.jcdecauxna.com/innovate/news/meet-your-favorite-player-live-video-stream-jcdecaux <p class="MsoNormal" style="text-align: justify;">JCDecaux teamed up with Virgin Australia and Vizeum Australia to promote the Grand Final of the Australian Football League. In different areas of Sidney, Melbourne and Adelaide, AFL players – including Alex Rance whose team (Richmond) would later go on to win the Final – appeared in advertising panels via a live video stream and surprised fans by speaking to them directly. The interaction initiated challenges to make people sing, run, scream, dance, do push-ups or even act like a tiger in the street!</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/melbourne_screen.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/adelaide_screen_chad.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/sydney_interaction_2.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/sydney_prize.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/meet-your-favorite-player-live-video-stream-jcdecaux" target="_blank">read more</a></p> Mon, 09 Oct 2017 14:02:22 +0000 _jdores 5221 at http://www.jcdecauxna.com Get a Morris haircut in Stockholm streets http://www.jcdecauxna.com/innovate/news/get-morris-haircut-stockholm-streets <p>To promote a Wella Professionals studio, JCDecaux Sweden transformed a column on a popular Stockholm street into a hair salon. For this occasion, the kiosk opened from one side, and those who were curious could go inside to get a free haircut!</p> <p>&nbsp;</p> <p>Over three days, this operation brought the community together and garnered the German hair care company positive buzz, especially among on-the-go city dwellers who normally have little time to schedule salon visits!</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/wella_6_lr.jpg.5000x640_q902x.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/wella_lr.jpg.5000x640_q902x.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/wella_2_lr.jpg.5000x640_q902x.jpg </div> </div> </div> Wed, 11 Oct 2017 20:03:33 +0000 _jdores 5223 at http://www.jcdecauxna.com DOOH panel brings the community together http://www.jcdecauxna.com/innovate/news/dooh-panel-brings-community-together <p>Frivillig.no, a volunteer website, and JCDecaux Norway, combined digital out-of-home with innovative marketing efforts to raise public awareness of lending a hand and a listening ear to seniors.</p> <p>&nbsp;</p> <p>Everyday people waiting for the bus were served hot coffee if willing to spark up a conversation with an elderly man at a local senior organization, streamed live on a digital panel.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/screen_shot_2017-10-06_at_11.05.58_am.png </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/screen_shot_2017-10-06_at_11.06.30_am.png </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/screen_shot_2017-10-06_at_11.08.01_am.png </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/screen_shot_2017-10-06_at_11.08.28_am.png </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/dooh-panel-brings-community-together" target="_blank">read more</a></p> Fri, 06 Oct 2017 15:34:42 +0000 _jbalaguer 5220 at http://www.jcdecauxna.com Sprite offers a refreshing take on a classic http://www.jcdecauxna.com/innovate/news/sprite-offers-refreshing-take-classic <p>Sprite, JCDecaux Lithuania, and Mediacom came together to create a special event: a fusion between the classical Dutch painting from Vermeer, “Girl with a Pearl Earring,” and street art. For this special occasion, which had a great impact both nationally and abroad, two famous Lithuanian artists, Benas Poderis and Vytautas Stankevičius, teamed up to create this masterpiece for Sprite.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/img_4489_large.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/img_5030_large.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/img_4512_large.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/img_4950_large.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/sprite-offers-refreshing-take-classic" target="_blank">read more</a></p> Thu, 28 Sep 2017 13:12:16 +0000 _jdores 5219 at http://www.jcdecauxna.com Dynamic digital campaigns heat up in JCDecaux Airports http://www.jcdecauxna.com/airport/news/dynamic-digital-campaigns-heat-jcdecaux-airports <p>Brands such as DELL Technologies and MasterCard are utilizing the flexibility of JCDecaux Airport digital media by serving passengers in top U.S. gateways such as JFK and Boston Logan International a variety of ads based on time of day, weather, flight data, etc.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/screen_shot_2017-09-25_at_11.51.50_am_1.png </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/screen_shot_2017-09-25_at_11.50.24_am.png </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/screen_shot_2017-09-25_at_11.51.17_am.png </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/bos6430_mastercard_01.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/bos6430_mastercard_02.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/airport/news/dynamic-digital-campaigns-heat-jcdecaux-airports" target="_blank">read more</a></p> Mon, 25 Sep 2017 19:58:28 +0000 _anappi 5218 at http://www.jcdecauxna.com Danone’s evian serves up an ace DOOH campaign http://www.jcdecauxna.com/innovate/news/danone%E2%80%99s-evian-serves-ace-dooh-campaign <p>The official water of the US Open for more than thirty years, Danone’s evian, is not only dominating on the courts but also off with an inspiring digital out-of-home campaign in the epic tennis tournament’s host city. To connect with New Yorker’s passion for the hometown event, evian collaborated with JCDecaux to combine its #evianOversize promotion featuring tennis professionals such as Madison Keys, Maria Sharapova, and Stan Wawrinka with dynamic content functionality on digital street furniture panels.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/1708_nyc_evian_columbus_avenue_58th_streetmn01275ab.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/1708_nyc_evian_57th_street_braodwaymn01237ab.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/1708_nyc_evian_broadway_84th_streetmn0371ab.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/danone%E2%80%99s-evian-serves-ace-dooh-campaign" target="_blank">read more</a></p> Thu, 07 Sep 2017 18:50:23 +0000 _amercolino 5205 at http://www.jcdecauxna.com The Advertising Power in OOH Exhibitions http://www.jcdecauxna.com/innovate/news/advertising-power-ooh-exhibitions <p>Dyson partnered up with STDecaux to launch its air purifier, Dyson Pure, in a way that brought consumers face-to-face with its product.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/1_2.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/2_1.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/3_0.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/4_0.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/advertising-power-ooh-exhibitions" target="_blank">read more</a></p> Fri, 22 Sep 2017 20:33:13 +0000 _jbalaguer 5217 at http://www.jcdecauxna.com Catch the travel bug with ZUJI http://www.jcdecauxna.com/innovate/news/catch-travel-bug-zuji <p>Zuji, Asia Pacific’s leading online travel agency, and JCDecaux joined their creative forces to offer an online-to-offline eye-catching campaign, which integrated bus shelter and mobile platforms. The bus shelter located in Causeway Bay, a bustling area of Hong Kong Island, with lots of shopping &amp; restaurants was ideal to reach their target audience – millennials.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/zuji_interactive_game_1_s.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/zuji_interactive_game_1.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/zuji_luck_draw_blower.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/catch-travel-bug-zuji" target="_blank">read more</a></p> Thu, 21 Sep 2017 14:31:49 +0000 _jdores 5216 at http://www.jcdecauxna.com Haagen-Dazs and The Bronx Tale branding zones dominate PABT this summer! http://www.jcdecauxna.com/transportation/news/haagen-dazs-and-bronx-tale-branding-zones-dominate-pabt-summer <p>What better way to start off the summer season than with tickets to a Broadway Show and an ice cream in hand?</p> <p>&nbsp;</p> <p>Haagen-Dazs and Broadway’s <em>The Bronx Tale</em> created a full PABT station domination by canvasing an array of media formats at this commuter hub, reminding passersby of all that NYC has to offer! Both ad buys consisted of an impressive variety of interior ad panels including floor graphics, wall wraps, backlit verticals, charging stations and more!</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/transportation/images/news/1707_pabt_a_bronx_tale_11.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/1707_pabt_a_bronx_tale_15.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/1707_pabt_a_bronx_tale_6.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/1707_pabt_a_bronx_tale_8.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/1707_pabt_a_bronx_tale.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/transportation/images/news/1706_pabt_haagen_dazs_11.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/transportation/images/news/1706_pabt_haagen_dazs_7.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/transportation/images/news/1706_pabt_haagen_dazs_20.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/transportation/news/haagen-dazs-and-bronx-tale-branding-zones-dominate-pabt-summer" target="_blank">read more</a></p> Fri, 28 Jul 2017 14:29:02 +0000 _jbalaguer 5164 at http://www.jcdecauxna.com The new lottery season begins in Lithuania http://www.jcdecauxna.com/innovate/news/new-lottery-season-begins-lithuania <p>This fall, JCDecaux Lithuania combined street furniture advertising with audience interaction to promote Teleloto, the biggest Lithuanian lottery, in Vilnius, the beautiful capital of this Baltic country.</p> <p>&nbsp;</p> <p>For the occasion, Teleloto’s television hosts were highlighted on partially transparent free standing panels and bus shelters. Inside each unit, real lottery balls were in constant motion, hurled by air streams within. The sight engaged crowds who gathered around, hoping for their favorite numbers to appear. &nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/3o5a2453.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/3o5a2399.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/3o5a2440.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/3o5a2365.jpg </div> </div> </div> Thu, 14 Sep 2017 19:59:30 +0000 _jdores 5215 at http://www.jcdecauxna.com Gamification sparks competitive spirit in ad viewers http://www.jcdecauxna.com/innovate/news/gamification-sparks-competitive-spirit-ad-viewers <p>Pergale honed in on gamification and reward in a bid to boost customer engagement levels.</p> <p>&nbsp;</p> <p>On a busy Vilnius street, a 17-foot JCDecaux kiosk was transformed into a cashless dispenser that served both static ads and free Pergale chocolate bars. A big red button perched atop the kiosk enticed individuals to come up with creative methods to reach new heights to press the button and win delicious chocolate.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/prg001.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/prg002.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/prg003.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/gamification-sparks-competitive-spirit-ad-viewers" target="_blank">read more</a></p> Thu, 14 Sep 2017 17:03:01 +0000 _jbalaguer 5214 at http://www.jcdecauxna.com Branding dominations are the new norm http://www.jcdecauxna.com/company/news/branding-dominations-are-new-norm <div> <div><span style="font-size: 12.25px;"> <p><span style="font-size: small;">Strategic full-airport or terminal branding initiatives are becoming a common trend in airports. Marketers are seeking a bigger piece of the pie and want to have a stronger share of voice in this dynamic advertising environment. Technology, streaming, movie studios and event-driven verticals dominated top passageways such as JFK, LAX, Miami and San Diego in 2017!</span></p> </span></div></div><div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/img_2999.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/img_2778.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/lax0828bn.samsung._december_2016_1.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/20161219_t6_lax6806bn_samsung_02.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/20161219_t4_lax4801bn_lax4805bn_samsung_02.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/20170821_t4_lax4816bn_mtv_05.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/lax5302dg._mtv._august_2017_1.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/lax5501dg._mtv._august_2017_4.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/company/news/branding-dominations-are-new-norm" target="_blank">read more</a></p> Mon, 11 Sep 2017 19:47:53 +0000 _anappi 5211 at http://www.jcdecauxna.com Milka generates waves in Berlin Mall with innovative giant slide! http://www.jcdecauxna.com/innovate/news/milka-generates-waves-berlin-mall-innovative-giant-slide <p>Installed in the middle of Berlin’s Mall, a giant purple slide promoted Milka’s latest chocolate sweet, Milka Waves Chocolate.&nbsp;</p> <p>&nbsp;</p> <p>Customers could ditch the escalators and instead experience an unexpected, thrilling descent from the top floor designer stores down to the ground floor boutiques free of charge! The chute connected three stories and ended in a pool of brown and white balls, alluding to the chocolate bar’s wave of sweetness in an innovative way.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/5.png </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/2.png </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/4.png </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/6.png </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/1.png </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/3.png </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/milka-generates-waves-berlin-mall-innovative-giant-slide" target="_blank">read more</a></p> Fri, 08 Sep 2017 21:17:27 +0000 _jbalaguer 5208 at http://www.jcdecauxna.com New Somersby campaign will blow you away http://www.jcdecauxna.com/innovate/news/new-somersby-campaign-will-blow-you-away <p>In iconic places throughout Lisbon, such as the Ribeira das Naus, JCDecaux Portugal and storied beer manufacturer Carlsberg created innovative experiences with views of the ocean. This great partnership with the Danish company, which introduced its beverages in the country three years ago, used motion activated fans installed within ad panels to create refreshing winds and to entice beach goers to consider an equally invigorating Somersby cider on a balmy day.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/somersby_portugal_website.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/new-somersby-campaign-will-blow-you-away" target="_blank">read more</a></p> Fri, 08 Sep 2017 18:24:01 +0000 _jbalaguer 5207 at http://www.jcdecauxna.com Shoreline Sightseeing attests to the power of Outdoor Advertising http://www.jcdecauxna.com/street-furniture/news/shoreline-sightseeing-attests-power-outdoor-advertising <p>Amy Hartnett, Director of Sales &amp; Advertising at Shoreline Sightseeing, confirms that since the company’s initial Out-of-Home buy with JCDecaux in 2014, they’ve seen a significant increase in traffic from its Architecture River, Classic Lake and Water Taxi Tour divisions. Shoreline’s media plan consists of Chicago street furniture and digital billboard locations and due to its success, has grown to include Mallscape panels at Water Tower Place.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/street-furniture/images/news/1606_chi_shoreline_sightseeing-familychi0074ab_0.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/street-furniture/images/news/1707_cdn_shoreline_leisureattraction_34ncdn0034db.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/street-furniture/images/news/1403_wat_shoreline_sightseeing-seagull.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/street-furniture/news/shoreline-sightseeing-attests-power-outdoor-advertising" target="_blank">read more</a></p> Thu, 07 Sep 2017 16:00:42 +0000 _anappi 5204 at http://www.jcdecauxna.com Say Yes to Coke and No to Sugar http://www.jcdecauxna.com/innovate/news/say-yes-coke-and-no-sugar <p>Coca-Cola unveiled its latest product, Coca-Cola No Sugar, in Australia with cutting edge JCDecaux digital advertising technology.&nbsp;</p> <p>&nbsp;</p> <p>This campaign set the benchmark for consumer engagement with a highly innovative JCDecaux panel that encouraged interactivity and awarded participants with samples. Consumers passing by were invited to say 'yes'; into a microphone installed on the panel, which was equipped with a voice recognition system. When people said 'yes,' the ad panel dispensed a small, chilled bottle of Coca-Cola No Sugar.&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/cokenosugar_1.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/cokenosugar_3.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/cokenosugar_4.jpg </div> </div> </div> Fri, 11 Aug 2017 19:12:30 +0000 _jbalaguer 5190 at http://www.jcdecauxna.com Wax Figure Treasure Hunt at MTR Central and Hong Kong Stations http://www.jcdecauxna.com/innovate/news/wax-figure-treasure-hunt-mtr-central-and-hong-kong-stations <p><span>For the unveiling of its new Fashion Zone exhibit, Madame Tussauds Hong Kong capitalized on the opportunity to work with JCDecaux Transport to launch a customized mobile app, Connect on the Go.</span></p> <p><span>&nbsp;</span></p> <p><span><span>Large attention-grabbing posters with game instructions were on display for eight weeks throughout two of China’s busiest transportation hubs, MTR Central and Hong Kong Station. Passers-by were encouraged to download the app on their smartphones to experience a virtual treasure hunt.</span></span><span>&nbsp;</span></p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/cen-mthk.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/hok-mthk.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/whatsappimage2017-08-07at6.58.17pm.jpeg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/wax-figure-treasure-hunt-mtr-central-and-hong-kong-stations" target="_blank">read more</a></p> Wed, 06 Sep 2017 21:09:37 +0000 _jbalaguer 5203 at http://www.jcdecauxna.com MTV lights up Los Angeles International for the 2017 VMAs! http://www.jcdecauxna.com/airport/news/mtv-lights-los-angeles-international-2017-vmas <p>To keep up with the excitement and to promote the 2017 Video Music Awards, MTV dominated the gateway to the #1 entertainment market in the U.S. – Los Angeles International Airport.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/20170821_t4_lax4816bn_mtv_01_2.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/lax5302dg._mtv._august_2017_1.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/lax3501dg._mtv._august_2017_2.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/lax3503dg._mtv._august_2017_3.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/lax4301dg._mtv._august_2017_1.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/lax5401dg._mtv._august_2017.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/lax5501dg._mtv._august_2017.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/airport/news/mtv-lights-los-angeles-international-2017-vmas" target="_blank">read more</a></p> Wed, 06 Sep 2017 19:41:38 +0000 _anappi 5202 at http://www.jcdecauxna.com Ice, ice, Somersby. http://www.jcdecauxna.com/innovate/news/ice-ice-somersby <p>This summer, Carlsberg collaborated with JCDecaux to promote their non-alcoholic cider, Somerby.</p> <p>&nbsp;</p> <p>In the capital of Lithuania, Vinius, a free-standing poster covered in 3 sheets of ice revealed free samples once the ice fully melted. This campaign generated a growing crowd of people who were surprised to see the drink’s slogan “Extremely tasty with ice” come to life.</p> <p>&nbsp;</p> <p>This Carlsberg innovative campaign successfully immersed consumers in a fun and memorable experience.&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/1_1.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/2_0.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/3.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/4.jpg </div> </div> </div> Thu, 31 Aug 2017 18:44:57 +0000 _jbalaguer 5201 at http://www.jcdecauxna.com Spider-senses are tingling in Santiago http://www.jcdecauxna.com/innovate/news/spider-senses-are-tingling-santiago <p>Andes Film decked out one of Santiago’s busiest metro stations with a dramatic 3-D Spider-Man ceiling installation to celebrate the newest movie in the Spider-Man saga, <em>Spider-Man: Homecoming</em>. The film distribution company attached the special build to a 75-square meter web, which radiated outwards above passengers, and surrounded it with impactful branded column wraps to complete the Station Domination. Metro passengers were sure to get caught up in Spider-Man’s world as they traversed the station!</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/andes_films_spiderman_homecoming_film_chile_santiago_2017-06_tr_metro_spec_build_best_com_1.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/andes_films_spiderman_homecoming_film_chile_santiago_2017-06_tr_metro_spec_build_best_com_2.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/andes_films_spiderman_homecoming_film_chile_santiago_2017-06_tr_metro_spec_build_best_com_3.jpg </div> </div> </div> Thu, 17 Aug 2017 20:20:50 +0000 _amercolino 5195 at http://www.jcdecauxna.com Don’t leave yourself open to life’s surprises, Groupama has you covered! http://www.jcdecauxna.com/street-furniture/news/don%E2%80%99t-leave-yourself-open-life%E2%80%99s-surprises-groupama-has-you-covered <p>“Leave no door unopened” didn’t resonate for Angers’ residents in France! Groupama, the French insurance group, presented potential property damage scenarios in a unique street-level activation on Place de Lorraine this summer! Their special build included three closed doors, each one presenting different types of domestic damages from an in-home fire and burglary to a water leak. The first setup had smoke emitting from its door, the second included the sound of broken glass to help pedestrians envision a break-in and the last had water trickling out of the doorway.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/street-furniture/images/news/groupama_finance_service_france_angers_2017-06_sf_exper_spec_build_sound_best_com_1_0.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/street-furniture/images/news/groupama_finance_service_france_angers_2017-06_sf_exper_spec_build_sound_best_com_2.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/street-furniture/news/don%E2%80%99t-leave-yourself-open-life%E2%80%99s-surprises-groupama-has-you-covered" target="_blank">read more</a></p> Mon, 07 Aug 2017 11:59:56 +0000 _anappi 5188 at http://www.jcdecauxna.com American Express takes the lead as the first advertiser of World Trade Center PATH domination! http://www.jcdecauxna.com/transportation/news/american-express-takes-lead-first-advertiser-world-trade-center-path-domination <p>To support the marketing efforts of their high-end #AmEx Platinum card, American Express used the World Trade Center’s PATH domination network as an attention-grabbing promotion for their travel benefits.&nbsp;&nbsp;</p> <p>&nbsp;</p> <p>American Express is the first advertiser to cover 100% of the station’s audience with column wraps designed to generate the “WOW” factor. Over the course of the next 5 months, this campaign will reach over 1.3 million commuters monthly with its immersing and highly impactful brand experience.&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/transportation/images/news/1707_path_wtc_amex_6.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/transportation/images/news/1707_path_wtc_amex_15.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/transportation/images/news/1707_path_wtc_amex_10.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/transportation/images/news/1707_path_wtc_amex_18.jpg </div> </div> </div> Tue, 01 Aug 2017 18:33:01 +0000 _jbalaguer 5168 at http://www.jcdecauxna.com Mogu Street takes e-commerce to Xujiahui’s Shanghai Station! http://www.jcdecauxna.com/airport/news/mogu-street-takes-e-commerce-xujiahui%E2%80%99s-shanghai-station <p>The online shopping app, Mogu Street, created a 300 sq. foot showroom, fully equipped with product and a fitting room, in the transfer tunnel at Xujiahui Station in Shanghai. The showroom’s front door was shaped as an iPhone to not only lure female consumers and pique the interests of all commuters but to signify the brand’s online presence. Passersby were able to scan the QR codes associated with the various product and purchase the items onsite.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/mogu_street_fashion_china_shanghai_2017-04_tr_showcase_qr_spec_build_exper_store_com_2.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/mogu_street_fashion_china_shanghai_2017-04_tr_showcase_qr_spec_build_exper_store_com_4.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/mogu_street_fashion_china_shanghai_2017-04_tr_showcase_qr_spec_build_exper_store_com_5.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/mogu_street_fashion_china_shanghai_2017-04_tr_showcase_qr_spec_build_exper_store_com_6.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/airport/news/mogu-street-takes-e-commerce-xujiahui%E2%80%99s-shanghai-station" target="_blank">read more</a></p> Mon, 31 Jul 2017 12:36:19 +0000 _anappi 5165 at http://www.jcdecauxna.com Diageo challenges pedestrians to party responsibly in downtown Bogota, Colombia! http://www.jcdecauxna.com/street-furniture/news/diageo-challenges-pedestrians-party-responsibly-downtown-bogota-colombia <p>Diageo, the world’s largest producer of spirits, teamed up with JCDecaux Colombia to promote their “Enjoy with excesses” campaign in a hip &amp; trendy area in Bogota. For eight hours, Diageo wanted to target night hawks preparing for their evening rendezvous by encouraging pedestrians to pass a series of tests to prove that they drink responsibly.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/street-furniture/images/news/diageo_alcohol_colombia_2017-04_sf_inter_digi_comp_sample_com_1_0.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/street-furniture/images/news/diageo_alcohol_colombia_2017-04_sf_inter_digi_comp_sample_com_2.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/street-furniture/images/news/diageo_alcohol_colombia_2017-04_sf_inter_digi_comp_sample_com_3.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/street-furniture/news/diageo-challenges-pedestrians-party-responsibly-downtown-bogota-colombia" target="_blank">read more</a></p> Mon, 31 Jul 2017 12:52:01 +0000 _anappi 5166 at http://www.jcdecauxna.com Flor de Cana erupts creativity at Miami International Airport this summer! http://www.jcdecauxna.com/airport/news/flor-de-cana-erupts-creativity-miami-international-airport-summer <p>Flor de Cana dominates MIA’s Concourse D this summer with an iconic airport activation showcasing its unique premium rum collection. The display is a 10-foot high representation of Nicaragua’s highest and most active volcano, the San Cristobal.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/mim2416dp_flor_de_cana_10_july_2017_2.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/mim2416dp_flor_de_cana_18_july_2017.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/mim2416dp_flor_de_cana_3_july_2017.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/mim2416dp_flor_de_cana_12_july_2017.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/mim2416dp_flor_de_cana_20_july_2017.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/airport/news/flor-de-cana-erupts-creativity-miami-international-airport-summer" target="_blank">read more</a></p> Tue, 25 Jul 2017 15:05:15 +0000 _anappi 5161 at http://www.jcdecauxna.com Digital billboard campaign gets emoji-tional http://www.jcdecauxna.com/billboard/news/digital-billboard-campaign-gets-emoji-tional <p>Sony Pictures Animation is bringing everyone’s favorite emojis from the mobile screen to the silver screen and ahead of the movie’s release, those same characters have popped up on digital billboard screens in Chicago. Working with JCDecaux and using real-time traffic and weather information, Sony could display different emojis based on current conditions in the city. In beautiful weather and efficiently moving traffic, billboards might display the sunglasses-wearing Gene or the Smiler emoji.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/billboard/images/news/cdn5s_emoji3.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/billboard/images/news/cdn53s_emoji2_0.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/billboard/news/digital-billboard-campaign-gets-emoji-tional" target="_blank">read more</a></p> Thu, 27 Jul 2017 20:58:46 +0000 _amercolino 5163 at http://www.jcdecauxna.com The reign of Burger Queen http://www.jcdecauxna.com/innovate/news/reign-burger-queen <p>International Women’s Day, March 8<sup>th</sup>, is now often re-interpreted as Queen’s Day and inspired Burger King’s new campaign in Shanghai entitled “Who is Burger Queen?” Using an entire red brick wall of the Xujiahui Station, Burger King displayed its store sign and a mega replica of its Whopper box with the slogan, “Open the box to find out who is Burger Queen!” Passers-by could play a H5 game to find out if they were Burger Queens and obtain coupons through scanning a QR code.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/photo1.png </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/photo2.png </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/photo3.png </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/photo6_small.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/reign-burger-queen" target="_blank">read more</a></p> Thu, 13 Jul 2017 20:48:56 +0000 _mcreteur 5156 at http://www.jcdecauxna.com Fun messages for a fun Fanta drink! http://www.jcdecauxna.com/innovate/news/fun-messages-fun-fanta-drink <p>To celebrate the launch of its new product, Fanta Jelly Fizz, Fanta – along with UM and Ogilvy &amp; Mather – teamed up with JCDecaux to produce an innovative campaign in the Central Business Districts of Sydney, Melbourne, and Brisbane in April. The three-custom fridge panels featured a range of 30 worded magnets, encouraging passers-by to create their own messages with the magnets. The fridge dispensed an icy cold Fanta Jelly Fizz as a reward when participants photographed their creations and uploaded the images to a microsite.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/coca-cola_fanta_food_australia_melbourne_2017-04_sf_spec_build_exper_sampling_mobile_com_small_2.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/coca-cola_fanta_food_australia_melbourne_2017-04_sf_spec_build_exper_sampling_mobile_com_small_3.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/coca-cola_fanta_food_australia_melbourne_2017-04_sf_spec_build_exper_sampling_mobile_com_small_7.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/coca-cola_fanta_food_australia_melbourne_2017-04_sf_spec_build_exper_sampling_mobile_com_small_8.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/coca-cola_fanta_food_australia_melbourne_2017-04_sf_spec_build_exper_sampling_mobile_com_small_13.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/fun-messages-fun-fanta-drink" target="_blank">read more</a></p> Thu, 13 Jul 2017 13:23:28 +0000 _mcreteur 5153 at http://www.jcdecauxna.com Shake and Get Cognac Samples from Martell! http://www.jcdecauxna.com/innovate/news/shake-and-get-cognac-samples-martell <p>For the whole month of May, Martell and JCDecaux produced an innovative campaign located in Singapore's Changi Airport to promote Martell Single Estate. The digital panels displayed flight information in real-time and used GPS coordinates to show distances to the nearest Duty Free stores where one could find the product, thus encouraging individuals to taste the new Martell Single Estate in their waiting time.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/pernod_ricard_martell_alcohol_singapore_2017-05_air_dynamic_beacon_best_com_small.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/pernod_ricard_martell_alcohol_singapore_2017-05_air_dynamic_beacon_best_com_2_small.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/shake-and-get-cognac-samples-martell" target="_blank">read more</a></p> Tue, 11 Jul 2017 19:23:25 +0000 _mcreteur 5151 at http://www.jcdecauxna.com