http://www.jcdecauxna.com/rss.xml en Braintree dominates JFK International with branding initiative! http://www.jcdecauxna.com/airport/news/braintree-dominates-jfk-international-branding-initiative <p>Braintree launched their inaugural airport campaign this May with a strategic domination and specialty media mix of people mover wraps, floor graphics, large format banners and prestige digital screens!</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/3-img_7768.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/8-img_7751.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/airport/news/braintree-dominates-jfk-international-branding-initiative" target="_blank">read more</a></p> Mon, 15 May 2017 11:05:09 +0000 _anappi 5109 at http://www.jcdecauxna.com With compliments of Nutella http://www.jcdecauxna.com/innovate/news/compliments-nutella <p>This winter, Ferrero brought its taste good spread, Nutella, to city streets to create a feel good campaign in Amsterdam. Along with JCDecaux, the team equipped a Nutella-branded digital mupi with speakers from which passers-by could hear the voice of Dutch comedian Ruben van der Meer, who was secretly stationed in a nearby building and watching via a hidden camera, giving them compliments. To add to the event’s positivity, brand ambassadors passed out jars of Nutella featuring kind messages!</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/ferrero_nutella_amsterdam_2017.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/ferrero_nutella_amsterdam_2017_2.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/ferrero_nutella_amsterdam_2017_3.jpg </div> </div> </div> Fri, 05 May 2017 14:54:58 +0000 _amercolino 5106 at http://www.jcdecauxna.com Pocky encourages Shanghai to listen to the music http://www.jcdecauxna.com/innovate/news/pocky-encourages-shanghai-listen-music <p>Parent company Glico celebrated “Pocky Day” with an elaborate display in honor of its beloved Pocky sticks. The team designed wall stickers to look like colorful graffiti, and a 55-in digital screen displaying whimsical animations complemented musical instrument floor stickers. As more and more participants stepped onto the musical strips, an increasing amount of the exhibit area soundtrack would play!</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/pocky_food_china_shanghai_2016.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/pocky_food_china_shanghai_2016_2.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/pocky_food_china_shanghai_2016_3.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/pocky_food_china_shanghai_2016_4.jpg </div> </div> </div> Mon, 17 Apr 2017 19:09:17 +0000 _amercolino 5091 at http://www.jcdecauxna.com Go for a galactic ride with Rotai http://www.jcdecauxna.com/innovate/news/go-galactic-ride-rotai <p>With its atmospheric wall and floor stickers and seats modeled after those that might appear in a spacecraft, Chinese massage chair brand Rotai offered an extraterrestrial escape from the often stressful act of commuting in Shanghai. After relaxing in the deluxe chairs, participants were invited to scan a QR code and enter a competition to guess the total number of travelers who came into the “space station” exhibit area for a chance to win one of its massage chairs.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/shanghai_rotai_2017_2.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/shanghai_rotai_2017_4.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/shanghai_rotai_2017_3.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/go-galactic-ride-rotai" target="_blank">read more</a></p> Wed, 12 Apr 2017 17:45:31 +0000 _amercolino 5089 at http://www.jcdecauxna.com Sea safety campaign is a real life saver http://www.jcdecauxna.com/innovate/news/sea-safety-campaign-real-life-saver <p>Looking to raise awareness about and to prevent coastal drowning deaths, Surf Life Saver Australia engaged beach goers in an interactive OOH campaign. The organization installed an arcade-style game at a bus shelter in which passers-by could “save” swimmers by pressing on them when they lit up. The campaign racked up 2,400 interactions with participants trying to beat each other’s scores and had the added bonus of the option to donate to the SLSA via a contactless payment option.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/australia_surf_life_saver_australia_2017_4.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/australia_surf_life_saver_australia_2017_3.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/australia_surf_life_saver_australia_2017_2.jpg </div> </div> </div> Mon, 10 Apr 2017 18:56:14 +0000 _amercolino 5084 at http://www.jcdecauxna.com Holland Casino is a sure bet http://www.jcdecauxna.com/innovate/news/holland-casino-sure-bet <p>Holland Casino livened up tram rides in the bustling square of Rembrandtplein by imagining a larger-than-life roulette game using a tram and shelter site. The station’s floor graphics mimicked a roulette bowl while each streetcar included a roulette ball on its exterior. When the ball landed on a winning spot, lucky riders were then rewarded with Holland Casino packages!</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/holland_casino_amsterdam_3.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/holland_casino_amsterdam_4.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/holland_casino_amsterdam_2.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/holland_casino_amsterdam.jpg </div> </div> </div> Mon, 03 Apr 2017 19:29:56 +0000 _amercolino 5082 at http://www.jcdecauxna.com “Wait with a Mate” in Melbourne http://www.jcdecauxna.com/innovate/news/%E2%80%9Cwait-mate%E2%80%9D-melbourne <p>Melbourne non-profit The Lost Dogs’ Home treated train riders to virtual games of fetch while they awaited their commutes during its recent “Wait with a Mate” campaign. The playful experience involved built-in sensor technology that could recognize a participants’ throwing motion, triggering the digital throw of a ball on screen. A virtual golden retriever fetched the ball, after which, an actual tennis ball would be dispensed with information about adopting a new mate!</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/australia_lost_dogs_home_2017_2.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/australia_lost_dogs_home_2017_0.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/australia_lost_dogs_home_2017_3.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/australia_lost_dogs_home_2017_5.jpg </div> </div> </div> Fri, 24 Mar 2017 19:58:47 +0000 _amercolino 5070 at http://www.jcdecauxna.com Amazon Prime generates buzz around its Patriot TV series! http://www.jcdecauxna.com/airport/news/amazon-prime-generates-buzz-around-its-patriot-tv-series <p>Amazon’s Patriot campaign takes spy thriller to a whole new level with their East Coast/West Coast airport domination!</p> <p>&nbsp;</p> <p>#WhoisJakeLakeman is airport travelers’ biggest question as the show’s protagonist’s face accompanied them on their airport journey, dominating both pre and post security media formats at both JFK and LAX.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/2017021720170217_laz3901sd_amazon01_edited.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/picture2.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/picture1.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/1704_jfk_amazonpdn_2.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/1704_jfk_amazonpdn_5.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/airport/news/amazon-prime-generates-buzz-around-its-patriot-tv-series" target="_blank">read more</a></p> Fri, 24 Mar 2017 11:16:17 +0000 _anappi 5069 at http://www.jcdecauxna.com Whatever the weather, Goretex is ready http://www.jcdecauxna.com/innovate/news/whatever-weather-goretex-ready <p>Goretex smartly used a weather-related dynamic campaign to demonstrate the practically of its all-weather gear to busy Swedes passing by. Digital screens throughout Stockholm featured signature Goretex rain trenches or winter coats, for example, depending on the type of precipitation in the capital city. The real-time aspect of this campaign captured the public’s attention, solidifying Goretex as a premiere option “whatever the weather.”</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/goretex_sweden_2016.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/goretex_sweden_2016_2.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/goretex_sweden_2016_3.jpg </div> </div> </div> Thu, 23 Mar 2017 12:51:12 +0000 _amercolino 5067 at http://www.jcdecauxna.com Löfbergs Lila powers Latvia http://www.jcdecauxna.com/innovate/news/l%C3%B6fbergs-lila-powers-latvia <p>In Riga, the capital city of Latvia, famed coffee company Löfbergs Lila proved how a good cup of coffee can unite a community. Several fully wrapped bus shelters enticed caffeine seekers with the promise for a future fix via showcases brimming with coffee packs inside. From 5pm to 11pm every day, those participants who worked together to simultaneously touch 18 different light sensor points, thus opening the showcase panels, gained access to coffee samples. Löfbergs Lila’s campaign was impressive with <strong>1,200 packs given away in just seven days</strong>!</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/lofbergs_lila_2016_2.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/lofbergs_lila_2016_3.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/lofbergs_lila_2016_5.jpg </div> </div> </div> Thu, 16 Mar 2017 13:20:17 +0000 _amercolino 5063 at http://www.jcdecauxna.com Tory Burch celebrates International Woman’s Day with JCDecaux’s New York Digital Network! http://www.jcdecauxna.com/street-furniture/news/tory-burch-celebrates-international-woman%E2%80%99s-day-jcdecaux%E2%80%99s-new-york-digital-ne <p>American fashion designer, Tory Burch, is #EmbracingAmbition and empowering women to pursue career goals and dreams by spreading her message across JCDecaux’s NYDN. Burch’s branding went live on International Woman’s Day, shining bright on digital newsstands and shelters on Fifth Avenue and scattered throughout NYC.</p> <p>&nbsp;</p> <p>Tory Burch’s campaign will run for the duration of women’s history month, with its creative showcasing many familiar celebrity faces such as Reese Witherspoon and Kerry Washington – fellow supporters of the women’s rights movement.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/street-furniture/images/news/toryburch_linkedin1_0.jpg </div> </div> </div> Thu, 09 Mar 2017 13:36:37 +0000 _anappi 5061 at http://www.jcdecauxna.com Chicagoans get a glimpse into everyday life with Google Home http://www.jcdecauxna.com/innovate/news/chicagoans-get-glimpse-everyday-life-google-home <p>In an innovative effort to drive buzz around the new Google Home,&nbsp;four Chicago bus shelters were transformed to look like different neighborhoods of the Windy City. Outfitted with a touchscreen per bus stop, the screens showcased different queries (i.e., to dim or brighten lights, turn the heater on, play a clip of a song, etc.) and the bus shelter would respond based on the command to highlight the interactivity of Google Home.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/google_home_3.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/google.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/_mg_1375.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/_mg_1191.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/chicagoans-get-glimpse-everyday-life-google-home" target="_blank">read more</a></p> Wed, 01 Feb 2017 20:00:14 +0000 _amercolino 5052 at http://www.jcdecauxna.com Stay cozy with Nestea http://www.jcdecauxna.com/innovate/news/stay-cozy-nestea <p>As winter arrived in Budapest, Nestea offered a reminder to city dwellers and tourists to stay warm this season. The famous tea brand, in partnership with JCDecaux, installed a colorful “knitted” bus shelter accompanied by its cute advertising of Nestea bottles wrapped in knitted scarves and beanies. Thus, Nestea showcased its winter teas and provided a warm welcome for a snowy Hungarian winter!</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/nestea3_0.png </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/nestea2.png </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/nestea1.png </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/nestea4.png </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/nestea.png </div> </div> </div> Mon, 06 Feb 2017 18:28:26 +0000 _spersin 5054 at http://www.jcdecauxna.com LAX travelers find their preferred shade of red at Shiseido exhibit http://www.jcdecauxna.com/airport/news/lax-travelers-find-their-preferred-shade-red-shiseido-exhibit <p>In an effort to reach a global audience during the holiday season and to promote their Rouge Rouge collection, Shiseido dominated LAX’s Bon Voyage Wall, TBIT Portals and exhibit area during the months of November and December. The interactive exhibit allowed passengers to engage with an iPad application to get shade recommendations and create a digital portrait using the 16 shades of red in the collection. &nbsp;</p> <p>&nbsp;</p> <p>TBIT travelers were able to test and purchase the product onsite, making for a memorable experience prior to boarding their flight.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/20161102_tbit_bonvoyage_shiseido_02.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/tbit_portals_shiseido_02.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/shiseido_on_ivisions_6.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/shiseido_exhibit.jpg </div> </div> </div> Wed, 07 Dec 2016 13:36:37 +0000 _apersaud 5028 at http://www.jcdecauxna.com JCDecaux is frontrunner in the realities of OOH http://www.jcdecauxna.com/company/news/jcdecaux-frontrunner-realities-ooh <p>The showstoppers at this year’s Consumer Electronics Show -&nbsp;<strong>Augmented Reality</strong>,&nbsp;<strong>Virtual Reality</strong>, and&nbsp;<strong>the Internet of Things</strong>&nbsp;- are a trio of technologies which have seamlessly transitioned into and are becoming ubiquitous in our everyday lives. From the multitude of tech products showcased, it is obvious that innovators are continuously pushing the boundaries of what is possible.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/boost_1.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/boost_2.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/google_home_1.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/google.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/abc.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/company/news/jcdecaux-frontrunner-realities-ooh" target="_blank">read more</a></p> Tue, 31 Jan 2017 15:07:37 +0000 _amercolino 5050 at http://www.jcdecauxna.com Protect your skin from UV http://www.jcdecauxna.com/innovate/news/protect-your-skin-uv <p>The Cancer Institute of NSW took to JCDecaux’s digital network to remind everyone that “UV can damage your DNA.” The campaign alerted Australians to the dangers of UV ray exposure and provided solutions to staying protected all day long through a system of real-time radiation level measurements and replicated medical journal pages with practical tips. Different messages rotated throughout the day with the aim of educating passersby, making sure that no one was left in the dark on how to protect against UV rays!</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/nsw_cancer.png </div> </div> </div> Wed, 25 Jan 2017 19:30:31 +0000 _spersin 5045 at http://www.jcdecauxna.com Cheers to travel with Perrier-Jouët http://www.jcdecauxna.com/airport/news/cheers-travel-perrier-jou%C3%ABt <p>What better way to pass the time waiting for a flight than to relax in The Garden of Wonder while sipping champagne? For the second year in a row, famed champagne house Perrier-Jouët enchanted Miami International passengers to a charming champagne tasting pop-up in close proximity to a number of departure gates.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/_dsc4124-edit.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/_dsc4106.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/_dsc4139.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/_dsc4224.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/airport/news/cheers-travel-perrier-jou%C3%ABt" target="_blank">read more</a></p> Mon, 23 Jan 2017 21:00:22 +0000 _amercolino 5039 at http://www.jcdecauxna.com Come and play! http://www.jcdecauxna.com/innovate/news/come-and-play-1 <p>ING launched enormous versions of the memory games often played on mobile devices in both Utrecht and Amsterdam, utilizing bus shelters to host this interactive campaign. The concept was simple and engaging: the touch screens displayed memory game cards and participants had to find the matching card to win. And with the flip of a card, dull commutes became a game!</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/w46_ing_-_memory_special-6.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/w46_ing_-_memory_special-4.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/w46_ing_-_memory_special-3.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/w46_ing_-_memory_special-2.jpg </div> </div> </div> Fri, 20 Jan 2017 13:49:12 +0000 _spersin 5038 at http://www.jcdecauxna.com Pedal your way to the Northern Lights http://www.jcdecauxna.com/innovate/news/pedal-your-way-northern-lights <p>The Northern Lights inspired LG’s latest eco-friendly and engaging campaign during the annual Light Festival in the city of Riga. To promote its new OLED TV, the famous electronic brand implemented innovative bus shelters displaying its screens and asked commuters to use some elbow grease to power them. Participants pedaled bikes installed at the shelters which generated electricity and showcased dazzling Icelandic auroras!</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/lg_iceland_2016.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/lg_iceland_2016_2.jpg </div> </div> </div> Tue, 17 Jan 2017 15:05:46 +0000 _spersin 5033 at http://www.jcdecauxna.com Boost Mobile captures CTA riders’ attention with Virtual Reality campaign http://www.jcdecauxna.com/innovate/news/boost-mobile-captures-cta-riders%E2%80%99-attention-virtual-reality-campaign <p>In partnership with Samsung and <a href="http://www.schieferchopshop.com" target="_blank">Schiefer Chopshop</a>, Boost Mobile created an innovative 4-week virtual reality transit shelter campaign; by putting on the VR goggles, people had the opportunity to participate in a massive block party filled with athletes, musicians, dancers and artists to promote the Gear VR product and Boost’s phone service.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/img_1429.jpg.crop_display.jpeg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/img_1438.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/img_1447.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/boost-mobile-captures-cta-riders%E2%80%99-attention-virtual-reality-campaign" target="_blank">read more</a></p> Mon, 05 Dec 2016 18:35:44 +0000 _apersaud 5027 at http://www.jcdecauxna.com Take a walk in the heart of Stoneleigh Vineyard http://www.jcdecauxna.com/innovate/news/take-walk-heart-stoneleigh-vineyard <p>Through a cleverly crafted OOH campaign, Stoneleigh Vineyard succeeded in recreating the setting of Rapaura, the New Zealand village where its wines are made, and in transforming the heart of Sydney into a wonder of nature. The vineyard offered zones of natural beauty by fully wrapping five transit shelters in breathtaking views of the famous vineyard and installing showcases which featured precious stones common to Rapaura alongside a selection of Stoneleigh wines.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/stoneleigh_wines_9.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/stoneleigh_wines_1.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/stoneleigh_wines_6.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/stoneleigh_wines_11.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/take-walk-heart-stoneleigh-vineyard" target="_blank">read more</a></p> Tue, 27 Dec 2016 20:24:56 +0000 _spersin 5032 at http://www.jcdecauxna.com Airline charms in Austria http://www.jcdecauxna.com/innovate/news/airline-charms-austria <p>Recently, Austrian Airline AG delighted those in Vienna through a multiplatform campaign embracing its tagline, “The charming way to fly.” Brand ambassadors at fully wrapped tram shelters distributed balloons, flowers, and snacks as well as encouraged passersby to use a chalkboard to share their thoughts on the airline, upload an on-site photo with the hashtag #MyAustrianMoment, and enter a competition to win two tickets to their dream destination.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/austrian_airlines_airline_austria_2016-10_tr_sf_digi_exper_sample_inter_spec_build_wrap_com_21.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/austrian_airlines_airline_austria_2016-10_tr_sf_digi_exper_sample_inter_spec_build_wrap_com_17.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/austrian_airlines_airline_austria_2016-10_tr_sf_digi_exper_sample_inter_spec_build_wrap_com_26.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/airline-charms-austria" target="_blank">read more</a></p> Wed, 14 Dec 2016 15:46:57 +0000 _spersin 5031 at http://www.jcdecauxna.com Crust Pizza campaign mixes it up http://www.jcdecauxna.com/innovate/news/crust-pizza-campaign-mixes-it <p>Crust Pizza knows nothing completes a party like music and pizza! In partnership with JCDecaux and the Australian electronic music duo, Peking Duk, the company brought the party to the streets with interactive units that allowed passers-by to remix Peking Duk tunes and encouraged them to enter to win tickets to the band’s private show. Participants customized tracks by “scratching” the panels’ turntables and could even adjust the sound by, for instance, adding more or less bass.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/australia_crust_pizza_2016.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/australia_crust_pizza_2016_2.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/crust-pizza-campaign-mixes-it" target="_blank">read more</a></p> Mon, 12 Dec 2016 20:54:45 +0000 _amercolino 5029 at http://www.jcdecauxna.com Enter the game and become a fighter http://www.jcdecauxna.com/innovate/news/enter-game-and-become-fighter <p>The transfer passageway of Xujiahui Station in Shanghai was inhabited by the terrifying Boss Monster from Legend Eternity! To promote its release, the gaming developer and operator Shanda Games engaged commuters in an inventive concept consisting of projecting their silhouettes onto the display wall, creating the illusion that the participants were on the same screen as the monster. The brand offered fans and travelers this unique battle with the monster, transforming a dull journey into a totally new adventure!</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/shangha_shanda_games_2016.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/shangha_shanda_games_2016_2.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/shangha_shanda_games_2016_3.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/shangha_shanda_games_2016_4.jpg </div> </div> </div> Mon, 28 Nov 2016 21:49:26 +0000 _amercolino 5026 at http://www.jcdecauxna.com For Brooke Bond, tea time means togetherness http://www.jcdecauxna.com/transportation/news/brooke-bond-tea-time-means-togetherness <p>In the full spirit of Diwali – the Festival of Lights and the Indian New Year – Brooke Bond celebrated with a show stopping PATH campaign and exhibit space. Throughout October, giant pillars and PATH cars donned images of celebrators communing over cups of Red Label tea thanks to the printing services provided by JCDecaux. On four separate occasions, Journal Square PATH commuters found themselves immersed in the tea company’s “The Taste of Togetherness” experience which included brand ambassadors distributing free cups of Red Label tea and clay diyas, traditional lamps of the holiday.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/transportation/images/news/red_label_brand_car_2.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/transportation/images/news/red_label_brand_car_3_-_copy.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/transportation/images/news/red_label_exhibit_-_copy.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/transportation/images/news/red_label_exhibit_4_-_copy.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/transportation/news/brooke-bond-tea-time-means-togetherness" target="_blank">read more</a></p> Thu, 17 Nov 2016 17:41:57 +0000 _amercolino 5023 at http://www.jcdecauxna.com Pump it! http://www.jcdecauxna.com/innovate/news/pump-it <p>Hong Kong’s MTR Tsim Sha Tsui Station was home to an engaging campaign for the launch of Reebok ZPump Fusion 2.0. The sporting goods giant, along with JCDecaux, invited commuters to take part in its innovative, interactive “rhythm challenge,” which consisted of a giant Reebok ZPump Fusion 2.0 shoe on the poster wall and buttons that lit up, mimicking the Pump Technology of the shoes. Reebok challenged participants to pump the buttons as fast as possible each time they lit up.</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/reebok_hong_kong_2016_2.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/reebok_hong_kong_2016.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/reebok_hong_kong_2016_3.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/company/images/news/reebok_hong_kong_2016_4.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/pump-it" target="_blank">read more</a></p> Tue, 22 Nov 2016 19:23:59 +0000 _amercolino 5024 at http://www.jcdecauxna.com Absolut installs innovative artwork in Miami's Concourse D! http://www.jcdecauxna.com/airport/news/absolut-installs-innovative-artwork-miamis-concourse-d <p>Absolut has created two iconic pieces of artwork for Miami International, dominating the airport’s Concourse D. The spirits company wanted to find a way to be creatively disruptive in the airport environment to remind Duty Free customers of the Absolut brand.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/mim_2471dp_absolute_6_oct_2016.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/mim_2471dp_absolute_2_oct_2016.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/mim_2471dp_absolute_3_oct_2016.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/airport/images/news/mim2467dp_1_absolut_oct_2016.jpg </div> </div> </div> Tue, 08 Nov 2016 14:47:36 +0000 _anappi 5022 at http://www.jcdecauxna.com Find your style http://www.jcdecauxna.com/innovate/news/find-your-style <p>When you think of France, you most certainly think fashion. Couture is an important part of French culture, and Kiabi understands it. For the launch of its new collection, the French brand partnered with JCDecaux to display its latest trends in some innovative bus shelters. Showroom models were brought to the street to provide live demonstrations of the outfits in these “inspirational booths,” much to commuters’ surprise and pleasure!</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/kiabi_france_2016_3.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/kiabi_france_2016_2.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/kiabi_france_2016.jpg </div> </div> </div> Mon, 07 Nov 2016 18:54:59 +0000 _amercolino 5020 at http://www.jcdecauxna.com The 2016 Upfront winners have been announced! http://www.jcdecauxna.com/innovate/news/2016-upfront-winners-have-been-announced <p>JCDecaux North America has kept the momentum going from this summer’s 2016 Upfront event by awarding some of our most innovative clients and partners with our own version of OOH creative excellence recognition –the Upfront Innovate trophies.</p> <p>&nbsp;</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/jcd_-_freeform_award_photo2.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/untitled-1.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/jose_cuervo.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/ben-hider-ben_2753.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/tiffany_clocktower.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/1507_chi_coke_dispenser_15chi0102ab.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/1507_chi_coke_dispenser_16chi0102ab.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/1507_chi_coke_dispenser_17chi0102ab.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/2016-upfront-winners-have-been-announced" target="_blank">read more</a></p> Mon, 31 Oct 2016 15:26:27 +0000 _anappi 5019 at http://www.jcdecauxna.com Amsterdam smells like apple pie… http://www.jcdecauxna.com/innovate/news/amsterdam-smells-apple-pie%E2%80%A6 <p>What better way to promote a bakery program than to hand out apple pies? Dutch baking show <em>Heel Holland Bakt</em> turned a street in Amsterdam into a kitchen with its innovative bus shelter displaying a fake oven and kitchen utensils inside. To set up the perfect experience for commuters, it installed a scent dispenser to entice passers-by with a bakery scent. The cherry on top was the presence of the two famous hosts to offer apple pies to pedestrians!</p> <div class="field field-type-filefield field-field-image-slideshow"> <div class="field-label">Image slideshow:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/omroep_max_heel_holland_bakt_tv_netherlands_amsterdam_wrap_spec_build_scent_exper_samples_com_1_2.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/omroep_max_heel_holland_bakt_tv_netherlands_amsterdam_wrap_spec_build_scent_exper_samples_com_1_0.jpg </div> <div class="field-item odd"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/omroep_max_heel_holland_bakt_tv_netherlands_amsterdam_wrap_spec_build_scent_exper_samples_com_1.jpg </div> <div class="field-item even"> http://www.jcdecauxna.com/sites/default/files/assets/innovate/images/news/omroep_max_heel_holland_bakt_tv_netherlands_amsterdam_wrap_spec_build_scent_exper_samples_com_1_3.jpg </div> </div> </div> <p><a href="http://www.jcdecauxna.com/innovate/news/amsterdam-smells-apple-pie%E2%80%A6" target="_blank">read more</a></p> Tue, 18 Oct 2016 20:13:46 +0000 _amercolino 5017 at http://www.jcdecauxna.com