St. Patrick's Day Domination, Boston

The St. Patrick's Day Domination is a unique way to dominate Boston as it pulses with excitement leading up to and during one if the city's - and the country's - top celebrations. This program skews watering holes and the parade route; highlights include:



  • Distribution:
    30 Advertising Faces (4 weeks)
    20 Advertising Faces (4 weeks)



  • Boosts campaign awareness with a saturation of bus shelter ads and City Information Panels (CIPs) along the parade route and in close proximity to the many local bars, pubs and taverns

  • Programs can be customized to reach specific bars, pubs, and taverns

  • Ideal network for beer and distilled spirits

  • Nearly 600,000 residents

  • 21 colleges and universities

  • Established in 1737, longest-running St. Patrick's Day celebration in the U.S.

  • Largest St. Patrick's Day celebration in the U.S., with 850,000 people in attendance

  • Parade takes place in South Boston, the most Irish neighborhood of the City

  • Parade spans over 40 city blocks, and is nearly 4 miles long



Map Legend

icon Street Furniture

icon Bars/Pubs/Taverns

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