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Case Study: impactful ads
Creative elements to consider when designing IMPACTFUL Out-Of-Home advertisements:
- Position and Size
Applying the OCOptimiser guidance on Position & Size of creative elements can produce a substantial increase in the effectiveness of a proposed Outdoor creative.
- Left vs. Right
OCOptimiser guidance on position of pack shot indicates that positioning products on the left hand side (LHS) of a poster
increases brand recall compared to versions where the product is shown on the right hand side (RHS).
- Which creative generates highest Recall
Use the creative option best suited to delivering the campaign objective.