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OOH Effectiveness and ROI
Over the past three years, the British media research firm BrandScience analyzed over 600 econometric case studies to gauge the impact of out of home on sales results. These case studies represent national and local campaigns from Australia, Denmark, Finland, Germany, Norway, Sweden, UK, and the United States. The information provides an international trend analysis on ROI with quantitative insights demonstrating how different media drive sales independently and in a media mix.
This document was released by the Outdoor Advertising Association in 2011.