White Castle Foot Traffic Attribution Study

Campaign Scope

• Spring 2017 - 4 weeks

• NYC & Chicago static bus shelters

• 101 White Castle restaurants


Research Objective

Quantify the impact of JCDecaux’s OOH campaign in driving visits to White Castle restaurants across Chicago and New York.


Campaign Results

• JCDecaux Street Furniture successfully increased visitation to White Castle restaurants, generating 91,109 store visits over four weeks, of which 56,524 were incremental.

• On average, 67% of White Castle visitsoccurred within 8 days of ad exposure.

Cost per Lift Store Visit: $1.80 whichout performs the Placed benchmark for QSR by 14%