Diageo challenges pedestrians to party responsibly in downtown Bogota, Colombia!

July 31st, 2017



Diageo, the world’s largest producer of spirits, teamed up with JCDecaux Colombia to promote their “Enjoy with excesses” campaign in a hip & trendy area in Bogota. For eight hours, Diageo wanted to target night hawks preparing for their evening rendezvous by encouraging pedestrians to pass a series of tests to prove that they drink responsibly.

 

Participants had to replicate the silhouette shown on the screen by walking in a straight line, standing on one foot and doing several other movements. The winners who correctly passed the tests won prizes such as bottles of water and hats!


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