Don’t leave yourself open to life’s surprises, Groupama has you covered!

August 7th, 2017



“Leave no door unopened” didn’t resonate for Angers’ residents in France! Groupama, the French insurance group, presented potential property damage scenarios in a unique street-level activation on Place de Lorraine this summer! Their special build included three closed doors, each one presenting different types of domestic damages from an in-home fire and burglary to a water leak. The first setup had smoke emitting from its door, the second included the sound of broken glass to help pedestrians envision a break-in and the last had water trickling out of the doorway. All three scenarios sensitized with homeowners and tenants and made this one-day outdoor activation successful!


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