Shoreline Sightseeing attests to the power of Outdoor Advertising

September 7th, 2017

Amy Hartnett, Director of Sales & Advertising at Shoreline Sightseeing, confirms that since the company’s initial Out-of-Home buy with JCDecaux in 2014, they’ve seen a significant increase in traffic from its Architecture River, Classic Lake and Water Taxi Tour divisions. Shoreline’s media plan consists of Chicago street furniture and digital billboard locations and due to its success, has grown to include Mallscape panels at Water Tower Place. Overall, their continuing partnership with JCDecaux has led them to build and increase brand awareness and become the #1 provider for sightseeing tours and cruises on the Chicago River and Lake Michigan!

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