- STREET FURNITURE
- JCDECAUX INNOVATE
Unveiling the Digital Media Mile
October 7th, 2016
The Media Mile has been transformed into JCDecaux’s latest cutting edge digital platform with thirty 84” LCD screens located along the most coveted street in the world: Fifth Avenue. Piaget, Tory Burch, and Tiffany’s visuals are the first ones to grace these new state-of-the-art digital advertising displays. While Tiffany and Tory Burch chose to display beautiful still images, Piaget opted to showcase a spinning watch and rings in slow motion providing added visual effects to their brand messaging.
The digital conversion of these 15 prime locations on Fifth Avenue is at the forefront of the highly anticipated New York Digital Network (NYDN); once completed, along with the addition of our new digital newsstands, JCDecaux’s NYDN will create the largest U.S. digital street furniture program and the largest street level digital display network in NYC.