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Out of Home Media Measurement
Out of home media has a new audience measurement system that reports its true value-- TAB Out Of Home Ratings.
For over 75 years, out of home media buyers and sellers have used Daily Effective Circulation (DEC), measuring only circulation, or the number of times people 18+ passed an out of home display in a day. TAB Out Of Home Ratings goes way beyond DEC-based measurement, becoming the advertising industry's first media measurement system that reports audiences who actually see your ad. TAB Out Of Home Ratings represents the average number of persons who are likely to notice an ad viewed on an outdoor display, that include bulletins, posters, junior posters, and bus shelters.
With this measurement system, out of home provides unit by unit demographic detail, a discriminating reach and frequency model, and audience metrics that are similar to, but a step beyond, those supplied by other media.