Advertising campaign
PATH brand train
Advertising campaign
PATH brand train
Advertising campaign
Crowd gathering at exhibit space
Advertising campaign
Clay diya and tea giveaway

For Brooke Bond, tea time means togetherness

November 17th, 2016



In the full spirit of Diwali – the Festival of Lights and the Indian New Year – Brooke Bond celebrated with a show stopping PATH campaign and exhibit space. Throughout October, giant pillars and PATH cars donned images of celebrators communing over cups of Red Label tea thanks to the printing services provided by JCDecaux. On four separate occasions, Journal Square PATH commuters found themselves immersed in the tea company’s “The Taste of Togetherness” experience which included brand ambassadors distributing free cups of Red Label tea and clay diyas, traditional lamps of the holiday. Brooke Bond even hosted a flash mob to further its message of togetherness in the New Year!


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