33rd Street

Trips into New York City make up the majority of the PATH’s ridership. This station is the last stop in NYC, located at Herald Square in Midtown Manhattan. The area surrounding Herald Square along Broadway and 34th Street is a retail hub. The most notable attraction is the Macy's flagship department store, the biggest one in the United States.

 

34% of all PATH trips into NYC are to the 33rd St. Station.

Fast Facts

  • Serves 1,726,000 monthly commuters
  • 2nd highest in traffic to World Trade Center Terminal Station
  • Riders are primarily affluent professionals commuting from either lower Manhattan or New Jersey to Midtown NYC
  • A large majority of riders are commuting from Hoboken, Jersey City and Newark

Passenger Demographics

  • Caucasian: 47%
  • African American: 17%
  • Asian or Pacific Islander: 18%
  • Hispanic, Latino or Spanish origin: 64%

Advertising Opportunities

This station offers traditional poster displays as well as a domination program.

 

Station Domination Programs are designed to generate the “WOW” factor within the most heavily-trafficked PATH stations.
These programs allow one advertiser to blanket an entire station with its message, immersing and surrounding the audience in this unusual and highly impactful brand experience. Traditional advertising formats and new media forms, such as wraps, are included in these packages.

 

Note: Wall wraps and floor graphic are subject to approval and additional costs.

 

Source: Port Authority of NY and NJ