"We measured [the campaign's] effectiveness through hits to our website and conversion to sales leads through an online form. On the form we ask how they'd heard of FactSet. Most prospects have cited, almost 2:1 in the New York area, that they saw our ads on the PATH Train."
"I was very happy with the service I received from my Account Executive at JCDecaux. She was well informed about the advertising layout throughout the PATH stations and what would be most effective for my business. Through her guidance I was able to gain more exposure and, as a result, more activity."