High color contrast increases legibility and heightens focus on crucial branding elements.
Text
Restrict decorative, italic or cursive typefaces for short pieces of text or as a compliment to basic sans-serif fonts.
Layout
Simplicity with large visuals makes for a high impact creative.
Content
Deliver ads that are in tune with local sentiments and current events. Clear calls-to-action can also increase impact.
Format
Digital screens are perfect for animation, creative variants, storytelling, and campaign evolution.
