These high quality iconic shopping malls in the top U.S. markets offer brands the chance to engage and influence consumers as they enjoy shopping, dining, and leisure activities.
83% of AmericansVisit malls at least once a month
$150 spent per visit by weekly shoppers
1h 45mAverage Visit
Key Benefits
Maximize Consumer Engagement
Malls are prime locations for reaching consumers ready to spend. MallScape advertising effectively targets shoppers who are in a buying mindset, making it ideal for branding and closing the communication loop at the point of purchase when consumers are most receptive to relevant messages.
Alongside our traditional advertising displays, we offer interactive solutions like fragrance dispensers that enable shoppers to sample scents, creating memorable interactions between brands and consumers.
Full Mall Coverage
Our MallScape structures, including backlit static displays, digital screens, and oversized banners, are strategically positioned at high-traffic locations to engage shoppers throughout their visit. Our networks provide complete coverage across the entire mall, from entrances to key corridors and main entertainment destinations, optimizing visibility and impact.
Boosting Brand Visibility
Our backlit static and digital displays feature eye-catching designs that seamlessly integrate with the mall's luxury brand surroundings and upscale decor. These installations not only capture attention but also elevate brand visibility.
MallScape advertising efficiently promotes both mall retailers and nearby businesses, serving as a crucial marketing tool for national and local companies.
Core Audiences
Affluent Suburban Familieswith an average household income of $125K
Gen Z & Millennials60% of Gen Z and 53% of millennials visited a mall in the past three months
Fashion Trendsettershigh concentration of luxury fashion designer stores
Touristslarge destination centers attract shoppers beyond their trade area
Entertainment Seekersmovie theaters, fine dining options, fitness centers
Research & Insights
Proven Success of Malls in Driving Full Funnel Activation
- In the past month, 79% of Americans have noticed place-based ads, and 59% saw them in the past week.
- Of adults noticing an OOH ad in the past 60 days, 43% visited the location within 30 minutes, and 78% of those made a purchase.
Retailers and shopping malls are embracing experiential retail
- Non-retail tenants, like fitness, entertainment and other services, saw a 5.6% increase in shopping malls in 2024. The space leased by restaurants also increased 1.1%.
- Lifestyle Centers pull in online shoppers and give them a reason to show up in person in their communities.
- Popular experiences include immersive art shows, pop-up stores, celebrity signings, and All You Can Eat promotions.
Our Malls
Find out more about each of our mall properties by clicking below:
MallScape News
Malls continue to draw U.S. shoppers
ICSC reported that in the lead up to the holidays, 84% of shoppers said they intend to shop in store or visit a store to pick up an online order. But in the wake of the holiday shopping craze, mall traffic is still going strong- and it’s not just because of post-holiday returns.