A comprehensive suite of data-driven tools designed to enhance advertising performance across all stages of a campaign.
3 Core Pillars
JCDecaux Data Solutions has been built around 3 core pillars, designed to help advertisers achieve their marketing objectives and create an end-to-end ecosystem of solutions connecting the dots between marketing and business results.
CONNECT TO YOUR AUDIENCES & ENHANCE YOUR PLANNING WITH DATA-DRIVEN INSIGHTS. Optimize media planning, content delivery and creativity to maximize impact on your target audience. Plan with a complete understanding of your audience around OOH assets and tailor your message for maximum visual impact and relevance.
CREATE MEMORABLE & TAILORED EXPERIENCES THROUGHOUT THE CUSTOMER LIFECYCLE. Turn your ad into an attention-driven campaign with our pre-testing tool designed to evaluate and optimize an OOH creative before the campaign goes live. Enhance your OOH campaign by enabling flexible, contextual and engaging dynamic content.
ASSESS THE IMPACT OF YOUR STRATEGYEvaluate campaign performance and measure it against your KPIs. From brand building metrics to business impacts, leverage our measurement solutions to assess successes and areas for growth and future optimization.
CONNECT AUDIENCES
JCDecaux's partnership with TransUnions (Neustar) ElementOne empowers marketers with advanced mobile location intelligence which allows for improved audience planning, segmentation and targeting, enabling advertisers to connect with consumers in a more comprehensive and integrated way. The result is more effective campaigns that drive ROI and strengthen brand-consumer relationships.
JCDecaux also utilizes Placer.ai mobile data to track common vehicular and movement patterns near our advertising locations, gathering visitation metrics that reveal the most frequent home and work ZIP codes of visitors.
JCDecaux partners with Geopath, North America’s industry audience measurement tool across all major OOH environments, to offer a platform for measuring media and advertising reach and exposures.
By leveraging ForwardKeys, JCDecaux airport enables brands to use forward-looking air travel intelligence to pinpoint high-value audiences, understand their behavior, and deploy targeted, data-driven airport campaigns based on real-time and projected audience shifts.
BE MEMORABLE
DATA LED CREATIVITY FOR DIGITAL OOH WITH CREATIVE PRE-TESTING TOOL
Rather than relying on subjective design opinions, JCDecaux uses its proprietary AI-powered tool, OPTIX, to test creative variations and optimize key design elements. OPTIX simulates human visual attention and creates heatmaps showing which parts of an ad attract attention—and which are overlooked. It also tests how the ad performs in its real media environment, providing context-aware insights. Finally, OPTIX compares the creative with JCDecaux’s extensive database of creative benchmarks, based on eye-tracking, neural sensor data and surveys. This produces performance scores for attention, complexity, recall and reaction.
TURNING DATA INTO DYNAMIC DIGITAL OOH CREATIVITY
Data can be leveraged to enhance a client’s DOOH creative content, delivering more flexible, contextual, and engaging experiences for potential viewers. Examples of these data sources include weather updates, live scoring, countdowns, dayparting, live mapping, and pricing.
Live Pricing
Temperature
Countdown
Real Time
Live ScoringTHE RESULT: Fostering deeper engagement through increased awareness, memorability, and positive perception.
MOVING CONSUMERS DOWN THE MARKETING FUNNEL BY COMBINING MOBILE & OOH
Using geo-location insights coupled with behavioral data, Mobile helps amplify the Out-of-Home campaign to further an advertiser’s campaign reach and drive consumers down the marketing funnel, from awareness to web visitation or product purchase.
ASSESS IMPACT
CAMPAIGN IMPACT: THROUGH COMPREHENSIVE MEASUREMENT SOLUTIONS
We take an impartial approach to measuring campaign effectiveness, using a vetted ecosystem of measurement solutions. Data is used to assess the impact of OOH campaigns by evaluating whether they met key performance indicators such as brand metrics (recall, intent, perception), driving in-store or online traffic and sales, encouraging social engagement (likes, shares, comments), or increasing tune-ins and clicks for TV, radio, and websites.
Case Studies
Partners
