Menu

AIRPORT ADVERTISING: Capturing the affluent traveler with digital flexibility and premium signage.

With a presence in some of the busiest international airports across the United States, our Industry-leading premium advertising displays capture one of the most affluent and influential media audiences in Out-of-Home.
 
JCDecaux's diverse advertising programs enable greater levels of engagement with international business elites, Gen Z and Millennials and high-income leisure travelers. Advertisers can capitalize on the high dwell-time environments to successfully deliver pertinent messages to a susceptible audience.

 

 

9 Airportsthat are serviced by seven sales offices throughout the country
474MAnnual Passengers
1,213Digital Screens
0

Key Benefits

Full airport coverage

With premium digital advertising opportunities on an airport-wide scale, advertising on JCDecaux's  inventory provides comprehensive advertising solutions across all key passenger touch points. 

From arrivals to departures, brands can reach domestic and international travelers, benefiting from maximum visibility through digital and static media in terminals, baggage claim and check-in, ensuring seamless engagement with a highly captive and affluent audience.  

Travelers walk through LAX Terminal 4 past JCDecaux screens
IFS advertises on iconic new digital columns in Orlando International Airport by busy seating area

Extended dwell time

Capture the attention of travelers during periods of extended dwell time in airports to deliver impactful and lasting brand exposure; according to global research from Ipsos & JCDecaux, 53% of airport travelers arrive at least 2 hours before their flight.

With coverage across all pre-flight checkpoints, in gate hold areas, and post-arrival areas like baggage claim, JCDecaux's airport advertising networks ensure repeated visibility and deep engagement in moments of idle time and curiosity for arriving and departing passengers.

 

In 5 of the top 10 DMAs

JCDecaux delivers unmatched access to premium airport audiences in 5 of the top 10 DMAs in the country: Los Angeles, Chicago, Dallas, Houston and Boston.

With advertising opportunities blanketing the gateways to these key metropolitan areas, JCDecaux helps brands target the high volume of diverse audiences heading into their target markets.

Passengers at DFW walk past Michelob Ultra advertising on a large digital screen

Core Audiences

Gen Z & Millennials21% of travelers are between the ages of 18-34
Highly Educated58% of travelers in our airports have at least some college education
Business TravelersOver 106M business travelers reached in 2024
Frequent Fliers23% of JCDecaux passengers are members of a frequent flyer club
High Income EarnersReach 181M annual passengers with an income over $100K
0

Research & Insights

Neuroscience study JCD x Ipsos

Airports provide advertisers with a unique environment 

where consumers’ emotions are high and whose brains show high levels of memory encoding, attention and engagement. 

Data reveals that the travel journey provides moments of brain activity ideal for storing both the details and the big picture of messaging.

Explore Neuro Insight's airport advertising research

airport advertising offers the ultimate brand impact,

transferring the highest perceived value and prestige to advertisers compared to other advertising channels. 

Advertising throughout the airport environment allows brands to leverage these engrained associations to elevate brand image. 

Explore consumers' perceptions of airport advertising

Mock brand connexus ad on LAX time tower
Glenfiddich dominates in Miami International Airport with sampling exhibit and large banners

Proven success in delivering FULL FUNNEL brand objectives 

Campaign effectiveness measurement studies demonstrate airport advertising's ability to deliver KPI's from top of the funnel metrics such as Brand Awareness, Consideration, and Intent to bottom of the funnel metrics such as Drive to Store and Website Sales Activity.

Explore our Out of Home Research Case Study Library

neutrogena baggage claim MCO hailee steinfield

Airport News

Skincare Brands Dominate Orlando International Airport Advertising

Neutrogena, La Roche Posay and Incyte Dermatology use Orlando Airport Advertising to reach a diverse audience to promote various skincare products ahead of spring break and the AAD Convention.  

Read More