In markets like New York, Chicago, Boston, and San Francisco, JCDecaux’s out of home (OOH) advertising delivers real-world impact. These cities remain highly car-centric despite their urban density—making visibility in high-traffic areas more valuable than ever. In fact, 52% of adults in large U.S. cities recall recently seeing an automotive OOH ad. Among them, 43% took action, 38% visited a dealer or brand’s website, another 38% researched the brand online, and 23% visited a showroom. Consumers are responding—proving that JCDecaux’s street furniture and billboard network effectively influences buyers in the moments that matter most.
Street-Level Strategy with Citywide Reach
In New York, JCDecaux’s digital street furniture delivers unmatched visibility across densely packed neighborhoods and commercial hubs. These placements meet people where they are—at eye level—tapping into the natural rhythms of urban life and reaching professionals, tourists, and shoppers alike. And the reach extends far beyond just pedestrians: our street furniture also speaks to suburban commuters driving into the city for work or leisure.
Acura, New York Digital Bus Shelter
Acura tapped into this street-level opportunity with the debut of its first-ever ADX model. Its “Crafted to Match Your Energy” campaign lit up Manhattan’s digital street furniture network, pairing the SUV’s sleek silhouette with the city’s kinetic vibe. The creative featured attention-grabbing motion that echoed the ADX’s dynamic spirit, making for a bold, urban-first impression that instantly resonated with street-savvy audiences across the five boroughs and beyond.
High-Impact Moments on the Move
In Chicago, large-format JCDecaux billboards dominate expressways like the Kennedy, Dan Ryan, Eisenhower, and Stevenson—corridors where millions of commuters travel daily, including suburban drivers heading into the city. These billboard placements aren’t just visual landmarks; they’re brand-building real estate, ready to transform routine commutes into meaningful marketing moments.
Chevy embraced this format as part of its commuter-driven strategy. Leveraging billboard visibility, Chevy delivered flexible messages about new arrivals, dealer incentives, and limited-time financing—precisely when consumers are inching closer to life moments and purchase decisions. The highway became a brand highway.
Chevy, Chicago Digital Network
Elevating Storytelling with Scale and Credibility
While visibility remains foundational, JCDecaux’s digital OOH tools empower brands to go further—crafting narratives that evolve across placements. With the ability to reach widespread audiences, advertisers can deepen emotional engagement with each impression. Our digital network’s capabilities allow brands to tailor their messaging so that viewers encounter different creative variations throughout the day, making each interaction feel fresh, intentional, and engaging.
Lincoln, Chicago Digital Network
Lincoln brought this to life with a sweeping citywide campaign that spanned both digital billboards and street furniture. By featuring athletes and artists with powerful personal journeys, the campaign underscored Lincoln’s commitment to human-centered design. This layered storytelling elevates the brand’s credibility and emotional resonance, connecting its legacy with contemporary aspirations.
Lincoln, Chicago Digital Bus Shelter
A Physical Presence That Moves with the Consumer
In an industry defined by trust, aspiration, and long-term decision-making, physical presence is still essential. JCDecaux’s expansive OOH network empowers car brands to maintain that presence—right where consumers live, drive, walk, and decide. From sidewalks to expressways, it’s not just advertising. It’s engagement in motion.