Netflix is presenting its award-worthy movie titles.
Netflix is running its “For Your Consideration” campaign on our New York Digital Network just in time for the upcoming 2021 awards season. The studio is proposing several of its original films for nominations, including Mank, The Trial of the Chicago 7, Ma Rainey’s Black Bottom, and Da 5 Bloods.
In hopes to persuade voters for the upcoming nomination announcements, existing nominations are showcased on each creative, accompanied by the praising words of revered institutions.
This campaign is targeting individuals who work within the TV, film, and entertainment industry in Manhattan, whom could possibly be involved with nominations. Location-based Manhattan units were essential in its planning, as this borough is a national hub for this line of work.
JCDecaux’s digital street furniture is key to the success of this campaign, as it allows each of the eye-catching graphics to be displayed in the most sought-after locations in all of NYC. Advertisers can maximize their impact with the ability to display multiple creatives at each of their specifically selected units.