This major beauty brand turned to Chicago billboards for this large-scale campaign.
Revlon went big for its first partnership with JCDecaux, promoting its Colorstay™ foundation across our Chicago digital billboard network. The campaign featured Revlon ambassadors, including models and it-girls, pictured in their candid everyday moments.
These snapshots were alternated with a detailed display of the product in a gradient of its different shades. Revlon recognized the power of JCDecaux's Chicago digital network, reaching young professional women who commute into the city for work.The nature of this campaign is unique, as it is not typical for cosmetics brands to advertise on billboards, making it even more memorable to its many viewers.