To promote the release of ‘Birds of Prey,’ Warner Bros partnered with JCDecaux to create an eye-catching campaign
Sitting on top of the column on the iconic Champs-Élysées Avenue was a glass dome filled with sweets. The candy machine-like dome dispensed sweets when passers-by promised to see the film, by pressing the ‘I promise’ button.
Column candy dispenser for the launch of the movie Birds of PreyOn the opposite side of the column, a competition took place for the chance for onlookers to win the baseball bat featured in the film. Participants were encouraged to take a photo with the column and to post their photo on social media with the hashtag #birdsofprey.
This striking campaign drew the attention of both locals and tourists, generating excitement for the upcoming movie release!