JCDecaux and McDonald’s have joined forces for a heroic augmented reality campaign
JCDecaux and McDonald’s have joined forces for an exciting augmented reality campaign to promote the Avenger’s Endgame and to call all heroes and their families to assemble at McDonald’s for a family Happy Meal. The campaign featured a Snapchat code that commuters could scan to join the MCU and it would display an augmented reality experience of lasers coming out of the bus shelter creative. This heroic campaign ran in New York City, Chicago, and Boston and excited commuters for the final installment of Marvel’s “Avengers” film series and for heroes to fuel up with a McDonald’s Happy Meal.
