VG TV and JCDecaux teamed up to create a live interactive chess board competition to build excitement about the 2018 World Championship Chess Competition.
The defending champion, Norwegian Magus Carlsen, and his challenger American Fabio Caruana played against each other in London. The event inspired a live streaming game across the globe. Travelers in the Oslo Train Station were able to compete against passers-by in New York Times Square just before the real match between Carlsen and Caruana was streamed on VG TV.
The participants were filmed and appeared on the Oslo Train Station and New York Times Square screens along with the live chess board game. Participants played using an iPad and were congratulated by automatic messages displayed on screen after they played, such as "Great move USA" or "Go Norway."
The live game lasted for 3 hours and created a great buzz around the event before going onto the VG TV website.