JCDecaux’s out-of-home expertise helped drive record-breaking attendance at the 115th Chicago Auto Show while offering unmatched advertising exposure to top car makers.
Outdoor advertising has once again proven its value among event organizers and the automotive industry as North America’s longest-running auto show achieved an impressive turnout of 300,000 attendees- up 100,000 from last year.
Event organizers leveraged digital out-of-home around downtown Chicago in the lead up to the 10-day show at McCormick Place, achieving valuable anticipation and critical engagement via online ticket sales.
Recent consumer research from OAAA and Morning Consult show that of the 78% of adults that have engaged with an OOH ad within the past 60 days, 44% have used online search to look up information about the advertiser and 43% have made an online purchase.
Meanwhile during the auto show, global car manufacturers like Chevrolet, Genesis, and Nissan used JCDecaux digital billboards to promote top selling models to an audience of drivers across one of the country’s most car-centric urban areas.
Additional 2022 research from OAAA and The Harris Poll found that of the 52% of consumers in large cities that have recently noticed an OOH automotive ad, 38% visited the dealer, brand website, or internet for additional research, and 30% shared information by word of mouth.
Automotive advertisers increased reliance on OOH media like our billboards goes well beyond the auto show as its ability to drive full-funnel engagement from initial awareness to customer conversion demonstrates substantial ROI.