OOH Ads Target Homeowners, Renters, and Students
The Swedish furniture and home goods giant is making a name for itself in one North America’s largest urban markets. Ikea is driving awareness, online traffic, and in-store visits to two of its Chicagoland stores with large format digital billboards along two major expressways.
As a store most often accessed via driving, Ikea assessed that roadside billboards would be the most effective means of reaching an audience of veteran and potential shoppers. With 52 total screens covering all of Chicago’s major expressways leading both into Downtown and out towards its sprawling suburbs, Ikea leveraged JCDecaux’s in-house data solutions to determine the most effective ad placements.
