Follow Clinique from our OOH network to their pop-up hydration stations!
Clinique is going on tour, hosting exclusive pop-up events across major cities to introduce their new moisture surge products and teach consumers how to protect their glow this summer season.
In preparation, the high-end skincare and beauty brand is using our Chicago and NYC OOH inventory to cut through the digital noise, entice consumers, and ensure their invitations to their events are seen.
Last week, Clinique landed in Chicago, leveraging our network's live mapping capabilities to guide eager consumers to their event held in Millennium Park. The map outlines a route from our inventory to the event location as well as a timeline of how long it will take consumers to get there.
To build anticipation, they initiated a teaser campaign with the enticing message, "We're coming to Millennium Park," accompanied by an equally intriguing creative, "We've arrived," running on the day of the event. Additionally, Clinique incorporated QR codes on their text-centered creatives, allowing users to dive deeper into the campaign and discover more about upcoming pop-up locations.
Next week, Clinique is heading to the Big Apple, running its campaign across our NYC digital bus shelters and newsstands to spread the word about their Soho pop-up. Their creatives serve as an invitation, stating, "See you in Soho," followed by event information, encouraging passersby to immerse themselves in the world of Clinique for a weekend.
By aligning their pop-up activation with their OOH media campaign running across our street furniture inventory, Clinique can effectively reach consumers on the city streets, ensuring beauty and skincare gurus are prepared for a refreshing and hydrating summer season.