There is no better time to create a more meaningful experience between brands and consumers at the airport. Barclaycard’s AAdvantage card and NASCAR are engaging consumers with their exciting displays at two of the busiest airports in the country right now.
Showcasing at Dallas/Fort Worth International and Miami International Airports, the major finance company is running on full-motion digital screens throughout both airports to draw travelers to their captivating exhibits. Bringing their OOH campaign to life, Barclaycard has set up an interactive display in which travelers can spin a wheel for a chance to win prizes as they wait for takeoff. By intriguing airport passengers at these top American Airline hub airports, Barclaycard is able to form connections and strengthen their customer acquisition by signing up new clients.
Just in time for the 2021 All-Star Race at the Texas Motor Speedway in Fort Worth, NASCAR has teamed up with JCDecaux to promote the big race at Dallas/Fort Worth International Airport. With a colorful race car set up inside of one of the busiest airports in the U.S., NASCAR is captivating travelers walking by, getting them excited for the race.
During this busy travel period with high dwell times in airports, exhibits are the best way for advertisers to leave a lasting impression on consumers and promote positive brand perception. JCDecaux’s top U.S. airports are a great medium to create a buzz and provide brands with a large space to produce over-the-top, unique displays.