Industry leaders from Finance to Entertainment and beyond are going all-in with unique street level branding.
JCDecaux’s Innovate creative solutions bring big ideas to life, leveraging memorable on-street activations to achieve key marketing goals. All year, our team of OOH experts are helping top advertisers drive meaningful brand engagement through can’t-miss custom installations complimented by traditional street furniture campaigns across our markets.
In Manhattan, Mastercard is amplifying “Priceless” experiences and its “Tap & Go” ease-of-use for cardholders with a high-visibility bus shelter bench replacement and wrap. Subway-style seating extends Mastercard’s branding beyond the ad face for a more immersive ad viewing experience that reflects the urban environment.
Chicago commuters, residents and visitors are being met with larger-than-life brand activations as they make their way to, from and between work, popular retail, and top landmarks. These takeovers include 100% share-of-voice in the ad space, as well as bus shelter wraps and mesmerizing roof buildouts visible from blocks away.
The Illinois Lottery and Grubhub are doing more than flexing their creativity; these advertisers are transforming sidewalk intrigue into mobile engagement by creating an “awareness zone” that extends well beyond the bus shelter’s footprint. In doing so, ordinary journeys are met with extraordinary brand experiences.
The iconic building-block game has a new twist; Red Bull Tetris® challenged lovers of the game to battle through online qualifiers ahead of a national and then global final. To drive awareness and product sales, Red Bull took their new game to the streets of Downtown Chicago with an interactive experience built right into a JCDecaux bus shelter- accessed via QR-code scans.
The physical nature of outdoor advertising is taken to the next level with dynamic content that offers additional layers of contextuality; countdowns and live betting odds are just two examples of how digital screens can be utilized to reflect urgency and elicit action like streaming a new show upon its premiere or downloading an app.
In Chicago’s bustling Loop, our signature bus rapid transit shelters offer unmatched eye level presence with four synced digital screens. However, impact is taken to new heights as Disney+ takes over the entire structure including full digital ownership and complete wrapping of the glass panels- that’s nearly 90-feet of branding along one of the city’s busiest thoroughfares.
JCDecaux’s standard bus shelter wraps can achieve upwards of 30% more impressions on average compared to a traditional bus shelter campaign, whereas a wrap domination of our Premium Synced Shelter (PSS) can generate over 75% more impressions compared to standard PSS digital spots.
Explore our Innovate brochure for a full scope of our creative capabilities.
