The Democratic National Convention (DNC) has returned to Chicago in what has now become a common occurrence for the city. In fact, Chicago has hosted 26 presidential conventions in the past; 14 Republican and, with this year’s included, 12 Democratic – the most for any US city. Due to Chicago’s significance as a metropolis in the center of the highly coveted Midwest voter group, the DNC settled on a perfect theme for this year’s convention: “The future is built in Chicago.”
The host committee kicked off this new ad campaign with a series of creatives that highlight nine different Chicagoans on our digital billboard network. As Host Committee Executive Director Christy George puts it, “Chicago’s best asset is our people.” The campaign does an excellent job of generating hype for the convention but also shines a spotlight on the voters showing that they are not just numbers but real people.
A Different Perspective
Fox News, known as the pinnacle of a conservative news lens, utilized our digital billboard network with ads that encouraged more tune-ins to their broadcast as well as a reminder for those looking for a different perspective on the convention.
CBS News also generated tune-ins with their creative that mimicked the DNC’s theme for their love of Chicago.
Join the Conversation
The only legal prediction market in the U.S., Kalshi, is reaching urban residents including attendees of the convention beside the United Center to encourage platform participation among ad viewers- a particularly contextual advertising messaging given the timing and location of the campaign.
Finding the Humor in It All
With the convention comes politics and its clear that most Americans are fatigued by a tense political climate. The Onion, an incredibly popular satirical news site, posted some of its best humorous headlines on our digital billboards to provide some desperately needed comic relief in a typically grim news cycle.
While no doubt The Onion will be utilizing convention buzz to direct attention to its satirical news, this inaugural launch on OOH is also creating awareness to the fact that The Onion will be bringing back its print editions after a decade!
