Bauli and JCDecaux create a branded tram offering tasty Bauli products.
Last September, Bauli partnered with JCDecaux and fully wrapped a tram driving through the beautiful city of Milan. Passengers were invited to enjoy a breakfast with delicious croissants, fresh juices and other Bauli products in a cozy and homey atmosphere.
They even benefited from a free WiFi connection while a promotional video played on their screen!
By promoting Bauli products and surprising commuters with a fun breakfast experience, the campaign inevitably earned great success!