OOH’s increasingly powerful voice and unique ability to capture consumer attention in high-traffic areas have app developers looking to billboards and street furniture for achieving product awareness and downloads.
As the world of mobile apps becomes increasingly saturated with new products and services being presented to consumers each day, the ability to successfully stand apart from competitors with a unique voice requires an equally unique marketing strategy. Enter out-of-home advertising.
According to the most recent consumer engagement report by OAAA and The Harris Poll, of the 77% of consumers in cities of 1M+ population that have recently engaged with an OOH ad, 39% searched for more information about the product, and 28% of consumers (46% of Generation-Z and 38% of Millennials) have gone on to download an app being advertised.
When taking into consideration the increased OOH engagement brought on by the recent pandemic, it’s clear that app developers have a golden opportunity for engaging consumers who are overwhelmed by ads in the virtual world.
Meta Platforms-owned Whatsapp is successfully reaching its broad consumer audience on the streets of San Francisco, New York City, and Boston with a to-the-point campaign on our static and digital street furniture inventory.
This instant-messaging giant can maximize the number of eyes on their campaign with our high-profile static kiosks and digital newsstands, bus shelters, and CIPs which dominate across some of our most densely populated North American markets.
Meanwhile on our large-format Chicago digital billboards, up-and-coming mobile banking service Lili is reaching their target audience of freelancers and business owners with their own campaign aimed at driving downloads of their easy-to-use app.
The trend of financial services being made accessible via mobile platforms is even more evident with new investing apps like Webull which are gaining popularity with Gen-Z and Millennial consumers.
Webull is taking advantage of our thoughtfully-located street furniture inventory in our New York City and Boston markets with a simple campaign that encourages immediate consumer action via a scannable QR code beside the App Store and Google Play logo.
Similarly, rising grocery-delivery service JOKR is encouraging real-time consumer engagement with their own colorful static ads on our Boston digital CIPs and eye-catching motion creatives on our New York City digital network of bus shelters.
JOKR is taking its call-to-action a step further with the inclusion of a special promotion alongside the scannable QR code. Combined with market-specific graphics such as a city map showing the downtown delivery area, this campaign is a perfect example of how to maximize consumer engagement and encourage immediate action in line with a brand’s marketing objective.