California casinos are upping the ante for airport advertisers with their post SuperBowl campaigns.
Hollywood Parks Casino and Yaamava Resort & Casino are riding the wave of attention after the Super Bowl LIV with campaigns at Los Angeles International Airport!
A major part of the excitement around the championship game for fans is getting involved with fantasy football, Super Bowl Squares, prop sheets, and other season long or night-of betting games. This huge event and the hype around it get consumers who don’t regularly gamble involved in the industry. Two California casinos are looking to maintain this interest with their LAX airport advertising campaigns.
Yaamava Resort & Casino is taking on this endeavor in a literal sense- their strategic campaign features the copy “After the big game, play bigger games.” This new creative began running on February 11th in anticipation of the event to capture the increase of travelers heading into and out of LA for the game.
Hollywood Parks Casino is also riding this high with their campaign strting about a week after the Super Bowl! With an invite for passengers to ante up after the plane wheels touch down, this campaign builds brand excitement for consumers missing the excitement of a big game.
Sports tourism offers a huge opportunity to in-market brands. According to the Sports Events & Tourism Association, sports travelers, event organizers and venues spent $45.1 billion on sports-related travel spending- including $5.7 billion on entertainment. By running in the airport space, these campaigns also create a first impression advantage for Yamaava and Hollywood Parks- imprinting their Casinos as a great way for tourists and LA natives alike to guide their post-travel activities.
The smart strategic marketing behind these casino campaigns is upping the ante for airport advertisers!