Sands Casino partnered with JCDecaux for an advertising campaign on the PATH trains to promote the casino’s rebranding grand opening.
PATH riders are primarily affluent professionals who commute from New Jersey to either the Financial District or Midtown Manhattan with an average HHI of $122,000. This campaign featured 10 exterior PATH train car wraps that targeted commuters with images of groups of friends having fun at the casino enticing travelers to stay, dine, and game at Sands Casino.
This highly desirable demographic makes PATH-based advertising very attractive to effectively target audiences with higher disposable incomes. Advertising in the PATH stations is a great eye-level platform allowing advertisers to reach their audiences in a specific, real-world context and garner millions of impressions.
