The Chrysalis Initiative was created to advocate for inclusive medical research, customized support, and new legislation that expands education and training for health care providers.
When The Chrysalis Initiative asked to showcase their latest campaign in the lobbies of local New York City hospitals, they were turned down.
However, ad space on JCDecaux bus shelters surrounding these hospitals proved to be a highly effective alternative that would amplify their mission among healthcare professionals, patients, and local residents.
Implicit bias and structural racism against Black women including insufficient access to timely medical care and a lack of inclusive medical research have led to limited and more expensive treatments.
The American Medical Association found that Black women represented only 3% of participants in breast cancer clinical trials from 2008 to 2018. Meanwhile, Black women face a 42% higher rate of mortality from breast cancer compared to their white counterparts, according to the American Cancer Society.
While unconscious bias is becoming increasingly recognized across the country, initiatives to address its effects regarding healthcare disparities have been slow to come. JCDecaux OOH is helping The Chrysalis Initiative get the attention it deserves and needs to facilitate meaningful progress, starting by driving widespread awareness.
This visually focused campaign includes a customized AR experience via QR codes that, when activated, displays key statistics and resources that address the hard truth of ongoing medical bias and its effects on Black women. Learn more about The Chrysalis Initiative, their services, and how you can get involved by visiting their website.