Insurance Companies Get More (Clients) with Airport Advertising

Why Airports for Auto Insurance?

Geico is ‘getting more’ from their advertising dollars with their latest campaign leveraging digital out-of-home advertising opportunities across our premium airport advertising networks. As a leader in their industry, being among the first insurance companies to establish a dominant position in airports is a natural opportunity for Geico to extend their leadership position within this high impact environment. This is further supported by JCDecaux’s perceived value study reinforcing the extent to which airport OOH enhances a brands image, creating a positive and premium association with the brand.

 With strategic digital placements in Orlando International Airport, airport-wide presence in Dallas Fort Worth, and iconic ambassadorial exterior presence at Chicago O’Hare International, the brand is establishing a strong, memorable presence to "own" the auto insurance category in the minds of travelers. This strategy is sure to give Geico a significant competitive advantage in a crowded industry by reaching this valuable audience before their competitors fully recognize the medium’s potential.

Airport advertising draw for the insurance industry includes access to a valuable, captive audience with immediate needs. Air travelers, especially those arriving at their destination, are often thinking about transportation. Whether they're renting a car, using ride-sharing, or even considering a new vehicle after their trip, the need for auto insurance is top-of-mind or a near-future consideration, providing a relevant context for GEICO's message. These travelers frequently include business professionals, vacationers with disposable income, and individuals who are likely to own vehicles and require insurance. Reaching this broad yet qualified audience increases GEICO's brand visibility among potential customers.

Prudential Leverage OOH to Celebrate Milestones

To commemorate its 150th anniversary, Prudential Financial is leveraging our high-impact DOOH advertising at Los Angeles International Airport. This strategic initiative places Prudential’s messaging of providing life and retirement insurance on premium digital screens which offer unparallel visibility to a diverse, high-value audience. 

In this way, Prudential is reinforcing brand trust and legacy – key qualities needed in the insurance industry. By establishing a sense of stability, credibility and scale, they are able to stand out amongst their competitors in an industry built on long-term promises.